M

Mona

About

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10+ years of experience in B2B marketing
Giza, Egypt

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Résumé


Jobs verified_user 0% verified
  • K
    Head of Marketing
    Kashier
    Aug 2024 - Current (1 year 11 months)
  • Reliance Health
    Senior Customer Marketing Manager
    Reliance Health
    Jul 2023 - Jul 2024 (1 year 1 month)
  • Orange Egypt
    Senior Marketing Manager, SME & SOHO Segment
    Orange Egypt
    Oct 2020 - Jul 2023 (2 years 10 months)
  • Orange Egypt
    Marketing Manager, SOHO Segment
    Orange Egypt
    Dec 2018 - Oct 2020 (1 year 11 months)
    - In charge of revenue growth, market & value share and all necessary marketing action plans to drive acquisition, loyalty & retention, base management and customers satisfaction on the SOHO segments - Analyze & recommend strategic directions & plans to execute Orange B2B strategy on the SOHO segment and achieve objectives - Build and share a deep understanding of the market segment- customer needs, key drivers & figures- leveraging (in particular) market feedback received from the sales, customer service, and market research teams - Overall ensure that Orange is the preferred brand on the SOHO segments
  • Orange Egypt
    SME & SOHO Acquisition Senior Supervisor
    Orange Egypt
    Feb 2016 - Nov 2018 (2 years 10 months)
    - Design tariffs/value propositions that are aligned with the overall strategy of Orange - Oversee development and manage implementations of tariffs/value propositions to ensure achieving business case targets - Closely working with and supporting indirect sales channel with promotions/contests to achieve the shared acquisition and revenue KPIs - Developed partnerships with other entities to support the SMEs in Egypt by providing them with exclusive offers for being Orange's corporate clients
  • Orange Egypt
    SME & SOHO Acquisition Specialist
    Orange Egypt
    Jan 2014 - Jan 2016 (2 years 1 month)
    - Regular and close monitoring of competitors strategies and value propositions. - Tracked the performance of new product/market development activities and their effects on sales and revenues; and accordingly take corrective action (if needed). - Worked closely with Enterprise Sales Team to achieve designated KPIs in terms of base, revenue growth, and market share. - Liaised with the Communication Team by issuing precise communication briefs to deliver appropriate communication messages. - Developed partnerships with other entities to enhance loyalty programs and sustain growth in customer base.
Education verified_user 0% verified
  • Modern Sciences and Arts University
    Bachelor Degree, Marketing and International Business
    Modern Sciences and Arts University
    Jan 2008 - Dec 2011 (4 years)
  • ESLSCA University
    Master of Business Administration - MBA, Global Management
    ESLSCA University
Projects (professional or personal) verified_user 0% verified
  • O
    Orange Smart Business
    Oct 2016
    A group of 10 partnerships across different industries with top key players in the market to help the SME segment reduce their costs, reach their customers, and grow their businesses by providing them with exclusive offers for being Orange's corporate clients.