Mohini Batham
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Madhya Pradesh, India
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Flexible work
Starting at
USD10/hour
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Résumé
Jobs
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E-Commerce HeadEngine DigitalJul 2025 - Current (1 year 4 months)Leading marketplace strategy across Amazon, Flipkart, Blinkit, and Meesho with full P&L ownership.
• Built platform-specific GTM flows and scaled over 100 SKUs using AI tools like Helium10, Jungle Scout, and ChatGPT workflows.
• Deployed PPC Ninja, Xmars, and Intentwise for ad efficiency, hitting
• Streamlined compliance, packaging, and cataloging for quick commerce and B2C channels.
• Led reporting and forecasting through Google Sheets and Power BI, improving profit tracking and decision speed.
• Introduced automation scripts and seasonal playbooks, driving 30% growth in new category penetration.- Brand Advertising ManagerUmbrella FundDec 2024 - Jul 2025 (8 months)• Drove 25% MoM increase in CVR by implementing AI-enhanced listing optimizations using Helium 10, Data Dive, and Xnurta across top-performing ASINs.
• Launched 12+ new products internationally with SERP-aligned content strategies and visual assets crafted via ChatGPT 4.5, DALL
• E, and PickFu-backed consumer feedback.
• Reduced creative turnaround time by 40% by streamlining packaging, graphic, and photography briefs using automation scripts.
• Performed pricing and branding audits using Brand Analytics and Jungle Scout to guide competitive positioning and seasonal adjustments.
• Boosted ad efficiency by 22% through multivariate message testing via custom GPT workflows, improving CTRs across sponsored ad campaigns. - AAmazon PPC SpecialistAmerica Leader EnergySep 2024 - Nov 2024 (3 months)• Led product listing optimization efforts, improving visibility and conversion rates through keyword refinement and content improvements.
• Managed inventory planning and coordinated pricing strategies to align with seasonal trends and market shifts.
• Developed data-backed product launch plans, utilizing PPC insights to refine listing effectiveness.
• Conducted A/B testing and advanced analytics to refine advertising campaigns, achieving an 80% growth rate within one month.
• Oversaw PPC strategies for the Toy category, driving six-figure sales and a 35% brand growth in Q2.
• Successfully optimized SKU-specific pricing, maintaining a 10% ACOS across 15 brands with monthly revenue ~$60K–90K USD - DAmazon PPC SpecialistDigital Web HelpJun 2024 - Nov 2024 (6 months)• Increased sales by 18% QoQ through CPC optimization and creative refresh initiatives
• Optimized product listings and content for better visibility and conversion.
• Managed and monitor inventory levels and replenishment.
• Plan and execute marketing campaigns using Amazon Advertising tools.
• Conduct competitive analysis and utilize analytics tools.
• Generate reports to monitor performance and identify improvements.
• Continuously improve product listings, advertising, and operational processes. - BAmazon PPC AssociateBig Internet E Commerce ServicesOct 2023 - Jun 2024 (9 months)• Conducted A/B testing and advanced analytics to refine advertising campaigns, achieving an 80% growth rate within one month.
• Oversaw PPC strategies for the Toy category, driving six-figure sales and a 35% brand growth in Q2.
• Successfully optimized SKU-specific pricing, maintaining a 10% ACOS across 15 brands with monthly revenue of 50–75 lacs. - DSr. Amazon AssociateDigigrains, Evitamin, IksulaJan 2018 - Jan 2023 (5 years 1 month)• Managed Amazon storefronts and listings across multiple brands. Led keyword research, A+ content creation, and PPC adjustments to maintain 10–12% ACOS.
• Analyzed sales trends via Excel/Sheets, drove catalog expansion, and improved merchandising to boost average order value.
Education
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- PMsc BotanyPMB Gujrati Science College, IndoreJun 2019 - Jun 2022 (3 years 1 month)
- HBsc AgricultureHolkar Science College, IndoreJun 2016 - Jun 2019 (3 years 1 month)