Product & Growth Lead (Account Management)
Ola Chat
Sep 2024 - Current (2 years 3 months)
• Led the Account Management department while redesigning monetization and growth systems, contributing to a ~30–40% increase in anchor activation and improving overall revenue consistency
• Designed tiered incentive systems for anchors, increasing activation rates by ~30% and improving retention by ~20–30% through behavior-driven reward structures
• Built scalable workflows for managing 200+ agencies and anchors, reducing operational inefficiencies and enabling system-driven growth across the platform
• Collaborated with technical teams to enhance backend logic for rewards, tracking, and performance metrics, improving system accuracy and reducing reward calculation issues
• Increased platform revenue through behavior-dr