Miguel Angel Herrera Gonzalez
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Miguel Angel Herrera Gonzalez

About

Detail

MBA in International Manageme
Mexico

Timeline

work
Job

Résumé

Jobs verified_user 0% verified
  • A
    President
    ANTALIA CUARZO AC
    Oct 2019 - May 2022 (2 years 8 months)
    Alignment of the different entities in order to comply with the legal requirements •Development of investment strategy •Maintenance and improvement plan
  • G
    Sr. Category Manager (DAIRY)
    GRUPOLALA
    Sep 2013 - Nov 2018 (5 years 3 months)
    Head of CATMAN area and responsible for the top retailer customers •Shopper Insights o Taking Advantage of the Home panel variables, (Intensity, Frequency, Spend) we discover the Shopper Behavior (path to purchase), leading us to right consumer decision tree, category Roles by Channel, and route to market (omnichannel) •Merchandising Strategy o Aligned to maximize the Trade In, trade up and trade Across merchandising, resulting in profitable Gondolas, new segments and high-performance portfolios
  • Grupo Peñafiel
    Marketing Intelligence Manager
    Grupo Peñafiel
    May 2008 - Sep 2012 (4 years 5 months)
    Sep 2012 – Aug 2013 Marketing Intelligence Manager •Responsible to published the Share of market performance to the board •Research evaluations and Innovation screening (ADAS project) May 2008 – Sep 2012 Category Manager (CSD's, T&S, Refreshing Beverages, RTD TEA, Water) •Head of CATMAN area and responsible for the top retailer customers •Merchandising Manager (500 Merchandisers Headcount) assuring Trade Marketing Strategy Execution, Budget Evaluation and Allocation within Retailers and Locations •Strategic Planning, Development and Implementation across Channels (SSS, Convenience, Franchised-Owned Bottling Operations and Partners) seeking a healthy mix to ensure the established Rate-per-Case (RPC) •Commercial Strategy Development for
  • M
    Sales Manager
    Market Pro
    Aug 2007 - May 2008 (10 months)
    New Accounts Development and Accounts Maintenance •Share and Price Tier Designation for each of the services of the company •AOP Development
  • J
    Category Manager (Fruit
    Jugos del Valle
    Aug 2004 - Jul 2007 (3 years)
    Creation of CATMAN Area •Nationwide SSS Merchandising Manager (360 Merchandisers Headcount) assuring Trade Marketing Strategy Execution
  • Danone
    Category Developer (Dairy
    Danone
    Jun 2002 - Jul 2004 (2 years 2 months)
    Category Management for National & Global Accounts •SSS Point of Purchase and Visibility Project Leader •Category Management for Mom and Pops Stores, (Top 500)
  • P
    Key Account Executive
    PLASTIVAL CREATIVIDAD EN PLÁSTICO
    Jul 2000 - Feb 2002 (1 year 8 months)
  • W
    Back Office Assistant
    WARNER LAMBERT - PFIZER
    Apr 1999 - Jul 2000 (1 year 4 months)
Education verified_user 0% verified
  • Anahuac University
    International Relations Degree,
    Anahuac University
  • D
    Diplomado de Negocios,