Minal Huda

Minal Huda

About

Detail

Entrepreneurial and results-oriented E-commerce & Brand Specialist
Karachi, Sindh, Pakistan

Contact Minal regarding: 
work
Full-time jobs
Flexible work

Timeline


work
Job
school
Education

Résumé


Jobs verified_user 91% verified
  • J&H Digital Marketing 360
    Senior Media Buyer. verified_user Verified experience
    J&H Digital Marketing 360
    Jan 2025 - Feb 2026 (1 year 2 months)
    I maintained a team of media buyers while managing my own client accounts, driving strategy, performance optimization, and compliance to achieve scalable revenue growth. My focus is on advanced media buying, mentoring team members, and making data-driven decisions that consistently deliver results.

    Manage $150K–$250K in monthly Meta ad budgets across DTC brands including lifestyle, wellness, and consumer goods.

    Scaled a wellness client’s revenue from $50K/month to $300K/month through creative testing, refined audience segmentation, and iterative offer development.

    Delivered a sustained 4.5x ROAS at $2,500/day ad spend for a client over a 45-day period.

    Reduced CPA for a consumer brand from $35+ to
  • F
    Head of Operations/Sales/Marketing verified_user Verified experience
    Fist Manufacturer Co.
    Aug 2024 - Jan 2026 (1 year 6 months)
    Handled/Maintained & Optimized All operations.
    Maintained accurate records of all transactions associated with operations activities.
    Maintained Meta/google Performance paid marketing.
    Social Media Strategy/ Management all across.
    Collaborated with stakeholders across departments to ensure alignment between business objectives and operational goals.
    Monitored performance metrics to identify areas of improvement and develop action plans accordingly.
    Established clear objectives and goals for the operations team while providing ongoing coaching and guidance as needed.
    Coordinated with vendors on purchase orders, contracts, invoices, shipments, returns. to ensure timely delivery of goods and services.
  • CS3 Training Innovations
    TIKTOK SHOP MANAGEMENT verified_user Verified experience public Remote experience
    CS3 Training Innovations
    Feb 2024 - Dec 2025 (1 year 11 months)
    TikTok Shop UK/USA operations management
    Product listing optimization (SEO, titles, attributes)
    Algorithm optimization for TikTok (content + shop visibility)
    Affiliate marketing setup and scaling (UK creators)
    TikTok Ads (conversion campaigns, retargeting, scaling)
    AI content creation (UGC scripts, hooks, creatives)
    Data analysis (CTR, CVR, ROAS improvement)
    Competitor and trend analysis (UK market focus)
    Inventory and pricing strategy optimization
    Customer experience and rating improvement
  • Silverlight Research
    Seniour Market Research Analyst
    Silverlight Research
    Jun 2023 - Current (3 years 4 months)
    -
  • HKA Enterprises
    Head Integrated Marketing & Growth Manager, verified_user Verified experience public Remote experience
    HKA Enterprises
    May 2023 - Jan 2026 (2 years 9 months)
    I drive both B2B and B2C growth by managing paid ads, optimizing CRM operations, and overseeing account performance across multiple digital channels. My role combines strategic campaign execution with hands-on optimization to deliver measurable ROI.

    Managed $120K–$200K in monthly ad budgets across Google Ads, Meta Ads, LinkedIn Ads, and Bing Ads, supporting both enterprise B2B clients and DTC consumer brands.

    Generated consistent inbound leads for SaaS and manufacturing clients through account-based marketing (ABM) strategies, while scaling DTC campaigns for lifestyle and wellness brands.

    Oversaw CRM operations (HubSpot, Salesforce) to streamline lead nurturing, automate workflows, and improve conversion tra
  • K
    Sales Manager verified_user Verified experience public Remote experience
    Kawai Enterprise
    Mar 2023 - Apr 2025 (2 years 2 months)
    Managed customer accounts and customer relationships.
    Established relationships with key customers, providing personalized service and support.
    Paid Performance marketing with excellent ROI, 9-10X
    Maintained and managed social media accounts.
    Provided coaching and feedback to staff on an ongoing basis in order to improve job performance.
    Held daily check-ins with team members to set objectives and monitor progress.
    Analyzed sales to identify trends and make recommendations for improvement.
    Interfaced directly with customers when necessary in order to resolve issues quickly and efficiently.
    Managed a team of 10+ sales representatives across multiple markets.
    Created and executed strategic sales p
  • G
    Social Media Manager verified_user Verified experience public Remote experience
    Gluara-Bold and Shine- Tsha.
    Jan 2022 - Current (4 years 9 months)
    Generated content ideas to engage target audiences and increase followers.
    Managed content creation, curation and scheduling for multiple social channels including Facebook, Twitter, Instagram, Pinterest and LinkedIn.
    Managed daily posts across social media platforms to increase Facebook, Twitter, and Instagram engagement.
    Maintained social media calendar, supporting brand identity while tapping into seasonal moments and appropriate trends.
    Planned and executed social media vision, driving brand discovery and customer engagement.
    Created engaging copy for posts that drove traffic to the company website.
    Produced films and other video products, regulate distribution and operate film library.
    Maintained comp
  • E
    E-commerce Manager / Shopify | Dropshipping & White Label Stores verified_user Verified experience
    Jan 2022 - Jan 2025 (3 years 1 month)
    Built and managed multiple Shopify stores targeting the UK market
    Handled product sourcing, store setup, and design including banners, graphics, and product pages
    Managed TikTok & Meta ad campaigns with high ROI
    Profit & Performance: Within 7-8 months, stores generated net profit £1,800-£2,500 per month
    Maintained inventory tracking systems to monitor stock levels and order fulfillment accuracy.
    Created promotional campaigns to drive traffic and revenue growth.
    Managed the development of online product catalogs, ensuring accuracy and consistency across all platforms.
    Analyzed customer feedback surveys to inform changes in website navigation and product offerings.
    Collaborated with developers on priori
  • Decolure
    HEAD D MARKETING / SALES. verified_user Verified experience public Remote experience
    Decolure
    Jan 2022 - Dec 2024 (3 years)
    I help enterprise-level B2B clients in industries such as manufacturing, SaaS, financial services, consumer goods, and professional services generate qualified leads and maximize ROI through omnichannel performance marketing. My approach blends strategic planning, advanced campaign execution, and data-driven optimization.

    Manage $200K–$300K in monthly ad budgets across Google Ads (Search, PMAX, Display, Shopping), Bing Ads, and LinkedIn Ads for multiple enterprise accounts simultaneously.

    Delivered 220% year-over-year growth in qualified leads for one client while managing $400K in annual ad spend, improving cost-per-conversion across multiple campaign types.

    Applied Account-Based Marketing (ABM) strategies
  • S
    Shopify Manager | USA & Australia Dropshipping Stores verified_user Verified experience
    Jan 2022 - Jan 2024 (2 years 1 month)
    Managed Shopify stores targeting USA and Australia
    Oversaw product research, sourcing, and marketing campaigns
    Optimized stores for conversion rate and profitability
    Profit & Performance: Generated $300,000+ revenue in one year with 25-30% net profit margins
    Provided support for customers by addressing complaints quickly and efficiently, displaying exceptional customer service skills.
    Managed daily operations including scheduling and budgeting, exhibiting excellent multitasking capabilities.
    Coached and motivated team, driving sales and delivering exceptional customer service.
    Developed personal growth opportunities, empowering employees to produce results and meet goals.
    Analyzed and resolved quality
  • J
    Junior Virtual Assistant | |Amazon / Ebay verified_user Verified experience
    Jan 2021 - Jan 2024 (3 years 1 month)
    Assisted international Customers
    Listed and Managed Orders.
    Created ad creatives, social media posts, and email campaigns
    Conducted product research and competitor analysis
    Supported Store updates, graphics, and store optimization
    Opened, routed, and distributed incoming mail to staff members.
Education verified_user 0% verified
  • S
    Diploma in Business Development, Finance & E-commerce
    Sunny Ali Encubator
    Jan 2025
  • I
    Short Course, IT & Business Administration
    Institute of Business Administration (IBA)
    Dec 2023 - Dec 2025 (2 years 1 month)
  • T
    College
    The Meritorious College
    Jan 2023
  • M
    O-Levels
    MCH Schools
    Jan 2020