Milagros Ripoli Sierra

Milagros Ripoli Sierra

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Digital Marketing Expert | Account Director
Argentina

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Résumé


Jobs verified_user 0% verified
  • Hunter Digital
    Account Director
    Hunter Digital
    Feb 2026 - Current (9 months)
    • Spearheaded client communication initiatives to enhance clarity and set clear expectations.
    • Improve internal workflows to ensure alignment with client needs and project goals.
    • Fostered strong relationships with clients, enhancing overall satisfaction and collaboration.
  • RABB  Rabinovici  Associates
    Programmatic Manager
    RABB Rabinovici Associates
    May 2024 - Feb 2026 (1 year 10 months)
    - Own and lead the programmatic strategy for a portfolio of global B2B clients, including major healthcare brands, ensuring end-to-end execution from media planning to campaign delivery and performance reporting.
    - Spearhead full-funnel initiatives across industry-leading DSPs such as DV360, The Trade Desk, and Stack Adapt, leveraging audience targeting, contextual strategies, and retargeting to meet client-specific objectives.
    - Create comprehensive media plans, execute campaign builds, and manage real-time optimizations to improve core KPIs like CTR, CPM, Viewability, VCR, and CPA, depending on the campaign goal.
    - Coordinate daily with cross-functional teams—creative, data analytics, client success, and sales—to ensure med
  • Media Monks
    Media Specialist
    Media Monks
    May 2023 - Aug 2024 (1 year 4 months)
    - Lead contact for strategic accounts across US and European markets, ensuring alignment between client expectations and campaign execution.

    - Managed multi-channel digital campaigns focused on awareness, engagement, performance, and conversion goals.

    - Executed and optimized media across programmatic, social (Meta, TikTok), and direct buys, tracking pacing, flight dates, budgets, and performance in real time.

    - Oversaw campaign briefing, creative asset management, and tracking implementation to ensure timely and accurate launches.

    - Built and maintained custom performance dashboards and wrap-up reports using Google Data Studio, Excel modeling, and platform analytics.

    - Participated in
  • Media Monks
    Associate Account Manager
    Media Monks
    Sep 2021 - May 2023 (1 year 9 months)
    Account Manager
  • PML innovative media
    Publisher Manager
    PML innovative media
    Jan 2021 - Sep 2021 (9 months)
    - Managed and grew a portfolio of publishers by providing strategic guidance on inventory monetization, pricing models, and yield optimization tactics.

    - Negotiated and secured partnerships with new publishers, expanding and diversifying the company's SSP ecosystem with premium inventory.

    - Led end-to-end technical onboarding, including video tag implementation (VAST/VPAID), ad server setup, and integration with multiple programmatic platforms.

    - Analyzed real-time performance data (e.g., fill rate, eCPM, viewability) and recommended optimizations on ad formats, floor pricing strategies, and site layout.

    - Collaborated with ad ops and tech teams to resolve delivery issues, reduce latency, and impr
  • MFR Samplings
    Account Manager
    MFR Samplings
    Jun 2017 - Oct 2020 (3 years 5 months)
    Supported cross-functional marketing initiatives through a hybrid role combining digital execution and creative production.

    Designed and delivered brand assets, including logos, websites, brochures, and promotional materials, aligned with each client’s brand identity.

    Contributed to visual identity development through photography, layout design, and creative direction across multiple formats.

    Led and executed email marketing campaigns, managed content calendars, and monitored social media performance to refine messaging and design.

    Maintained strong, long-term client relationships through proactive communication, regular check-ins, and project coordination.

    Assisted the strategy team in
Education verified_user 0% verified
  • Coderhouse
    Marketing Digital, Marketing
    Coderhouse
    Jan 2020 - Jan 2021 (1 year 1 month)
    - Community Manager & Publicidad
    - Publicidad Avanzada en Redes
    - Growth Marketing
  • Universidad de Palermo
    Licenciada en Publicidad, Advertising
    Universidad de Palermo
    Aug 2017 - Dec 2021 (4 years 5 months)
  • Universidad de Palermo
    Licentiate degree, Publicidad
    Universidad de Palermo
    Aug 2017 - Dec 2021 (4 years 5 months)