Mikhail Adaratskikh

Mikhail Adaratskikh

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Business Analyst | Payments & E-Commerce | Marketing Background
Montevideo, Montevideo Department, Uruguay
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Résumé

Jobs verified_user 0% verified
  • EMCD
    Business Analyst (MarTech & Growth)
    EMCD
    May 2024 - Jun 2026 (2 years 2 months)
    Core Expertise
    • MarTech Infrastructure & Conversion Tracking
    • Data Reconciliation & Verification
    • Funnel Analytics & Attribution Modeling
    • Workflow Logic Optimization

    Web3 Fintech Platform & Mining Pool Ecosystem
    • Managed data tracking infrastructure for 1,000+ web partners and affiliate networks, which resolved tracking bugs and achieved a 50% CAC reduction.
    • Monitored end-to-end conversion funnels from initial partner links down to onboarding and payment gateways, which supported strategic scaling and generated a 53% YoY increase in Earn deposits alongside a 66% YoY growth in Mining Pool capacity.
    • Executed SQL queries to reconcile raw platform traffic exports against internal transacti
  • G
    Business Analyst
    GORA Group
    Oct 2023 - Apr 2024 (7 months)
    Core Domain: E-commerce, Supply Chain, Retail Operations

    Key Responsibilities:
    • Gathered requirements directly from founders to draft functional specifications, user stories, and product backlogs in Confluence
    • Leveraged Generative AI tools to accelerate documentation workflows, reducing development misalignment and accelerating storefront time-to-market by 37%
    • Mapped complex end-to-end user journeys and warehouse workflows, eliminating critical logistics bottlenecks during product launch
    • Monitored online checkout funnels and performed system error log diagnostics to optimize transactional conversion rates by 24% and minimize payment friction

    Tools & Tech Stack: SQL, Tableau, Shopify, Confluen
  • RAVVAST
    Business Analyst
    RAVVAST
    Dec 2022 - Oct 2023 (11 months)
    Core Domain: E-commerce, Supply Chain, Retail Operations (US, EU, CIS)

    + Documented e-commerce workflows and user journeys to optimize ordering processes, design custom product configurators, and implement referral program logic
    + Investigated checkout drop-offs and payment issues by analyzing system error logs, delivering structured functional requirements and developer-ready tasks to eliminate onboarding bugs
    + Monitored multi-currency sales performance to build analytical dashboards and standardized international vendor onboarding frameworks to reduce project delivery delays by 30%

    Tools & Tech Stack: SQL, Tableau, UML, BPMN (Miro), Jira, Confluence, Shopify
  • Unidragon
    Business Analyst (Growth)
    Unidragon
    Dec 2021 - Nov 2022 (1 year)
    Core Domain: E-commerce, Marketing Technology (MarTech), Digital Analytics

    + Monitored and maintained integration data logic between AppsFlyer and the platform backend, validating tracking link structures and data flows to ensure tracking accuracy.
    + Analyzed multi-channel ad spend and conversion data using SQL and BPMN to evaluate core unit economics ($CPC$, $CAC$) and support a steady 10–15% MoM revenue growth.
    + Conducted deep competitor benchmarking and global market flow analysis to translate successful industry trends into structured feature requirements within Miro.
    + Cleaned raw traffic data exports via SQL to eliminate tracking discrepancies between ad networks and backend CRM logs, saving up to 8% of misa
  • F
    Junior Business Analyst
    Fitness Formula Supplements
    Jan 2020 - Nov 2021 (1 year 11 months)
    -Working with regional sales transactions across 12 retail shops, using SQL (PostgreSQL) to query raw datasets and isolate local top-selling categories.
    -Assisting the regional marketing desk with customer segmentation via Excel (Pivot Tables, VLOOKUP), which helped shape localized CRM loyalty offers and increased promo conversions by 15%.
    -Part of a cross-functional team optimizing regional discount logic inside the corporate CRM system, running data health checks to protect store profit margins during seasonal markdowns.
    -Responsible for regular monitoring of the regional web storefront, tracking user drop-offs at checkout and filing clear bug reports in Jira for the engineering team.
  • M
    Social Media Marketing Specialist
    Marketing Agency Tactics Practice
    May 2019 - Jul 2021 (2 years 3 months)
    Markets: CIS, Eastern Europe

    I was managing some brands in the social media:
    - the most famous beer's brand in Russia "Zhigulevskoe Beer"
    https://www.instagram.com/zhigulevskoepivo/
    - wine shop & restoraunt "Hadson Wine"
    https://www.instagram.com/hadsonwine/
    - Irish Pub "Leprechaun"
    https://www.instagram.com/leprekonbar/
    - Cakes & desserts "MaCherie"
Education verified_user 0% verified
  • Samara State Aerospace University
    Bachelor's degree, Business Analytics and Data Management
    Samara State Aerospace University
    Sep 2015 - Jun 2019 (3 years 10 months)