Mike Bennett

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Consultant

PROHASKA CONSULTING

Sep 2022 - Current (3 years 8 months)

VP, Brand Partnerships

TeamSnap

Jul 2021 - Jun 2022 (1 year)

Evaluated market, on-boarded new sellers and skill sets, introduced incentive plan, developed Go-To-Market plans and re-organized sales team. Provided recommendations on new ad formats and placements to increase programmatic revenue; worked with product team to develop new ad experiences to complement core UX and drive direct & sponsorship revenue.

VP, Global Advertising Sales

Tripadvisor

Sep 2013 - Dec 2020 (7 years 4 months)

Led worldwide display advertising with hubs in Needham, NY, London & Singapore. Drove YoY growth through new product introductions, improvements in ad performance & pricing, and evolution of GTM strategy that resulted in new revenue streams and new advertisers.

SVP & GM, Worldwinner Cash Games

GSN Games

Apr 2012 - Jul 2013 (1 year 4 months)

Brought in by the President to revitalize a declining business. Launched product on HTML-5, (enabling mobile play outside of Apple & Google storefronts); increased monetization through advertising and executed distribution partnerships that reversed negative revenue trends.

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Chief Revenue Officer

Goby acquired by TNAV

Sep 2011 - Jun 2012 (10 months)

Recruited by CEO to monetize traffic and help to identify goby’s long-term business model. goby was the most comprehensive resource for finding things to do when you want to do them. Recipient of the Appy Award for best location-based app, goby was acquired by Telenav (TNAV) in Sept 2011.

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CEO, Founder

Healthetreatment

Sep 2010 - Dec 2013 (3 years 4 months)

Developed business plan, secured angel funding, brought on technical co-founder to build website, and leveraged SEO and social marketing to scale traffic to 100k visitors/month. A pioneer in User-Generated health Content & social networking, Healthetreatment allows people with serious health concerns to learn what works for others, and to share what they know.

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VP, General Manager USA

Cheapflights Media USA Inc acquired by Kayak

May 2006 - Sep 2009 (3 years 5 months)

Owned P&L for US market and grew topline revenue 10x in under 4 years to become more than 50% of worldwide company revenues. The British leader in Travel Search, independent & privately-owned Cheapflights was acquired by Kayak (PCLN) in Feb 2017.

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VP/General Manager and VP/Sales

Monstercom

Jan 2000 - May 2006 (6 years 5 months)

General Manager of consumer ad business on Monster.com and VP Sales for consumer advertising across Monster Media Group, which included Fastweb, Tickle, MonsterTrak, Military Advantage, Jobs.com, education.org and Making It Count. Scaled business organically and via acquisitions to $100M.

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Director, Marketing Communications

Converse Inc

Feb 1995 - May 2000 (5 years 4 months)

Managed all marketing spending, including TV and print advertising, Public Relations, Trade Shows, catalogs & collateral. Launched converse.com website and introduced brand to the worldwide web.

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