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Mikaela Brasil Oliveira

About

Detail

Ceará, Brazil
Contact Mikaela regarding: 
work
Full-time jobs
Starting at USD2K/month

Timeline

work
Job
school
Education

Résumé

Jobs verified_user 15% verified
  • Odds Scanner Group
    SEO Specialist - Agency verified_user Verified experience
    Odds Scanner Group
    Aug 2024 - Mar 2026 (1 year 8 months)
    Led the editorial strategy and content coordination for a network of high-performance projects within the iGaming niche, including strategic management for major partners such as Gazeta Esportiva, OneFootball, and Correio Braziliense. Coordinated content planning for multiple high-scale projects with six-figure monthly organic traffic, serving as the primary point of contact for global stakeholders. All technical reporting, strategic alignment, and daily operations conducted entirely in English within a global corporate structure ensuring seamless integration of international strategies into local execution. Direct involvement in high-volatility scenarios (Core Updates), implementing new editorial lines and optimizations that sustained doma
  • S
    Senior News SEO Analyst
    Sistema Verdes Mares (Diário do Nordeste Newspaper)
    Feb 2021 - Aug 2024 (3 years 7 months)
    Played a central role in the digital transformation and SEO-driven culture implementation at Diário do Nordeste the regional audience leader in Northeast Brazil enhancing its competitiveness in national rankings. Managed the Hard News workflow, monitoring real-time trends and directing the journalistic team to secure top positions in Top Stories carousels and Google News. Implemented workflows for long-tail content creation, ensuring sustainable organic traffic growth beyond the daily news cycle. Structured editorial processes that directly contributed to the outlet's rise in Comscore national rankings (17M visits, 7M unique users in 2023). Developed SEO playbooks and delivered ongoing newsroom training, integrating E-E-A-T principles and o
  • G
    Content Analyst
    Grupo Manga Agency
    May 2018 - Oct 2019 (1 year 6 months)
    Implemented SEO-driven content strategies for Ontex Group and managed weekly social media schedules.
  • F
    Freelance SEO Content Writer
    Dec 2017 - Feb 2021 (3 years 3 months)
    Produced SEO-optimized digital content aligned with brand voice, persona, and objectives within the sales funnel for clients such as Tecmundo, Summit Estadão, Mackenzie, Selfit and many others.
  • O
    Marketing Analyst
    Ovo de Colombo Comunicação (CADIS3 Group marketing agency)
    Jan 2017 - Dec 2017 (1 year)
    Produced social media content and monitored audience feedback using tools such as Google Business, TripAdvisor, Booking, and Reclame Aqui.
  • O
    Social Media Analyst
    Orb Digital Agency
    Oct 2015 - Jul 2017 (1 year 10 months)
    Led strategic planning, content production, paid post sponsorships, email marketing workflows, and social media monitoring for 10+ clients.
  • R
    Social Media Analyst
    Relevante Agency
    Sep 2014 - Oct 2015 (1 year 2 months)
    Built the digital presence of 10+ companies through weekly social media content production, editorial line definition, and monthly performance reporting.
Education verified_user 0% verified
  • G
    Generative AI: Prompt Engineering Basics
    Jan 2026 - Feb 2026 (2 months)
  • T
    Technical SEO Certification
    Nov 2025 - Feb 2026 (4 months)
  • F
    Bachelor's in Social Communication - Journalism
    Federal University of Ceará (UFC)
    Jan 2010 - Dec 2014 (5 years)
    Fortaleza, Brazil
  • G
    GenAI for SEO: A Hands-On Playbook
    Jan 2026 - Feb 2026 (2 months)