Digital Marketing Specialist
Clarive Software, Inc.
Oct 2015 - May 2017 (1 year 8 months)
While working at Clarive, I was in charge of many different tasks, just to name
a few:
• Work with in-house experts (IT department, CTO, Marketing Manager) to
develop content for website, social media, etc.
• Publish on Linkedin and Twitter to increase brand awareness and
engagement. Analyze results to determine KPI’s.
• Research and analyze competitor advertising.
• Manage all PPC campaigns through Google Adwords.
• Measure and improve KPI's such as traffic, clicks, CTR, CPC.
• Optimize copy and product page for SEO.
• Recommend changes to content, linkbuilding and other factors to improve
SEO rankings.
• Write page titles, meta tags, descriptions and alt tags to optimize website
content.