Miguel Ángel

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Head of Data, BI and AI for B2B (Head of Customer Intelligence)

Jun 2024 - Current (2 years)

Responsible for the company's AI, BI & Data strategy across Product, Operations and Finance, integrating advanced analytics into SaaS portfolio, driving data-informed decision-making, and implementing robust data governance frameworks.

Head of Data, BI and AI for B2B (Head of Customer Intelligence)

Adevinta

Jan 2021 - May 2024 (3 years 5 months)

• Developed predictive models for lead scoring, buyer intent, churn prevention, funnel optimization, Next Best Action (NBA) & Next Best Offer (NBO), and implemented NLP-based solutions for content understanding, automation, and personalization across marketing and product workflows. • Co-designed Adevinta's enterprise data mesh architecture on AWS and Databricks, integrating behavioral, transactional, and product data into a unified ecosystem. • Implemented Data Governance and Quality frameworks (MDM, lineage, cataloging) to ensure reliability and scalability. • Developed a BI ecosystem (Tableau & Qlik Sense) delivering real-time commercial and financial insights to executives and operations • Integrated AI and analytics solutions with

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AI research in predictive medicine advisor.

Vall d'Hebron Hospital

Jan 2020 - Current (6 years 5 months)

LiverColor: Pancreatia

Machine Learning & Visual Analytics

Universitat Pompeu Fabra

Sep 2018 - Current (7 years 9 months)

• Teach applied ML, Deep Learning, and BI visualization in the Data Science degree. • Mentored +200 students bridging academia and industry applications

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Head of Data, Advanced Analytics & GIS and BI (Head of Business Analytics & GIS

Telefónica Corporate (B2B)

Jan 2010 - Jan 2021 (11 years 1 month)

• Led the development of Market Intelligence and Business Intelligence capabilities for the B2B segment, designing and deploying a group-wide (Europe, Latam and Brazil) BI solution to provide executives and business teams with advanced dashboards, real-time reporting, and actionable insights to accelerate customer acquisition, growth, and retention. • Built advanced analytics models using web crawling, GIS, Machine Learning, and Deep Learning to optimize Telefónica's go-to-market strategies and operational performance. • Scaled Telefónica's Big Data capabilities, establishing unified data architectures and implementing governance and quality frameworks across the organization. • Drove the company's data-driven transformation, delivering

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Senior Data Scientist / Data Engineer / Data mining expert

Telefónica I+D Telefónica Digital

Jan 2005 - Jan 2010 (5 years 1 month)

• Led software development and data mining initiatives to build advanced analytics capabilities for B2C and B2B digital services for Telefónica • Led early-stage prototypes and innovation projects that integrated AI and data mining solutions for B2C and B2B digital services for Telefónica OB. • Impact: Delivered 5+ innovative solutions into commercial services based on Advanced Analytics (e.g. the Telefonica Recommendation Engine, personalization server for the Telefónica's Application Store)

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