Marketing Operations Analyst
Zen Educate
Oct 2024 - May 2026 (1 year 8 months)
Analyzed inbound lead performance across multiple acquisition channels.
Built and maintained dashboards to monitor marketing and lead generation KPIs.
Consolidated advertising spend data across multiple platforms into executive reporting dashboards.
Created reports and presentations for internal stakeholders and leadership teams.
Identified performance trends and actionable insights to support marketing decisions.
Organized and validated campaign data to improve reporting accuracy.
Assisted in monitoring lead quality, acquisition costs, and funnel performance.
Maintained structured reporting workflows and datasets across marketing initiatives.
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