Michell Rodríguez

Michell Rodríguez  new_releases

About

Detail

Marketer | Startups | Growth | Paid Ads | AI
Colombia
Contact Michell regarding: 
Flexible work
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Finding candidates
Finding co-founders

Timeline

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Résumé

Jobs verified_user 8% verified
  • G
    Leader
    Growth Boost Solutions LLC
    Jun 2023 - Current (3 years 5 months)
    As a Leader, I specialize in assisting B2C startups, medical professionals, and entrepreneurs in developing effective marketing strategies and executing successful paid media campaigns. My role involves not only crafting tailored marketing solutions but also ensuring that the right talent is in place to support these initiatives. This includes recruiting skilled media buyers, designers, and web developers, which enhances the overall effectiveness of the campaigns and contributes to achieving our clients' business objectives.
  • Parserr
    Head of Growth verified_user Verified experience
    Parserr
    Apr 2022 - Jul 2023 (1 year 4 months)
    As the Head of Growth at Parserr, a SaaS platform specializing in data extraction from emails and attachments for seamless integration with third-party systems like Hubspot, Salesforce, Zapier, Power Automate, Google Sheets, and Excel, I spearheaded initiatives focused on growth and retention strategy, SEO and content optimizations, and CRO implementations. My efforts resulted in an impressive 83% increase in organic traffic and a twofold increase in trial conversions. Additionally, I was involved in recruitment activities, specifically in hiring media buyers, designers, and web developers, which contributed to building a robust team capable of driving our growth objectives and enhancing our service offerings.
  • mvplab
    Marketing Leader public Remote experience
    mvplab
    Feb 2020 - Current (6 years 9 months)
    - Responsible for the strategy and performance of the marketing and communications channels for multiple clients across diverse industries.
    - Conducted business testing and marketing initiatives for various startups and projects in different business sectors.
    - Additionally, utilized recruitment skills to identify and hire media buyers, designers, web developers, and administrative staff, ensuring that the marketing teams were well-equipped to execute effective campaigns and meet client objectives.
  • mvplab
    Co-founder | Marketing Leader
    mvplab
    Jan 2020 - Apr 2022 (2 years 4 months)
    MVPLAB is an Estratek Ventures Spin-off that helps corporate innovations areas build, launch and validate business ideas creating MVPs.

    I cofounded the lab and helped creating and deploying multiple testing and growth marketing strategies for different B2B and B2C projects in diverse verticals and sectors (E-commerce, Saas, Wellness, Fintech, Proptech, Food)
  • Estratek Ventures
    CMO
    Estratek Ventures
    Feb 2019 - Jan 2020 (1 year)
    Responsible for the strategy and performance of the marketing and communications channels of the corporate startup builder.

    Development and execution of performance and branding strategies for the portfolio of startups: projects in different verticals (Edutech, Agrotech, Proptech, Legaltech, Circular Economy, Wellness)
  • Estratek Ventures
    Chief Marketing Officer
    Estratek Ventures
    Jan 2019 - Mar 2020 (1 year 3 months)
    - Responsible for the strategy and performance of the marketing and communications channels of the startup builder
    - Development and execution of performance and branding strategies for the portfolio of startups: projects in different verticals (Edutech, Agrotech, Proptech, Legaltech, Circular Economy, Wellness)
  • Mercadoni
    Offline Marketing Leader
    Mercadoni
    Jan 2018 - Dec 2018 (1 year)
    Mercadoni is building the best way for people everywhere in Latam to shop for groceries.

    I managed the creation, optimization and scaling of new marketing channels.
  • Mercadoni
    Offline Marketing LeadER
    Mercadoni
    Jan 2018 - Dec 2018 (1 year)
    - Development of metrics to measure the performance of offline activities(KPIs), understand key drivers and improve the effectiveness of campaigns (ROI).
    - Planning, structuring and execution of new Marketing channels, scaling the activities to different cities across the country.
    ● Identify actionable insights and recommendations to justify decision making.
  • M
    Co-founder and Growth Leader
    Mussu
    Dec 2016 - Jan 2018 (1 year 2 months)
    - Creation and implementation of marketing and sales strategies
    ● A/B Testing
    ● Lean Startup Methodology
    ● Support in the financial structuring the project
    ● Implementation of commercial proposals.
  • M
    Co-founder
    Mussu
    Nov 2016 - Oct 2018 (2 years)
    Book an on demand massage

    We created, launched and served more than 1k users with our wellness services offered by a network of professional therapists. Shut down on October 2018.
  • SuperLikers
    Business Developer
    SuperLikers
    Jan 2016 - Dec 2016 (1 year)
    Superlikers is an online platform to configure and manage gamified Loyalty Programs.

    Helped close new deals, open new channels and applications to startup incubation programs.
  • SuperLikers
    Commercial Leader
    SuperLikers
    Jan 2016 - Nov 2016 (11 months)
    - Designing of a new framework for commercial proposals.
    ● Contact and follow up with clients
    ● Closing of sales
    ● Application to Entrepreneurship growth and acceleration programs.
  • ProColombia
    Internship
    ProColombia
    Jul 2014 - Jan 2015 (7 months)
    Support to the Presidency Area and research on global value chains
  • Universidad de los Andes
    Junior Consultant
    Universidad de los Andes
    Jan 2014 - May 2014 (5 months)
    Management consulting methodology. Problem structuring, research, teamwork and focus on results to create a organizational structure for Piscifactoría Remar
Education verified_user 0% verified
  • Universidad de los Andes
    Minor in Social Psychology
    Universidad de los Andes
    Mar 2010 - Jul 2015 (5 years 5 months)
  • Universidad de los Andes
    Business Administration
    Universidad de los Andes
    Jan 2010 - May 2015 (5 years 5 months)
  • Universidad de los Andes
    Bachelor’s Degree, Business Administration and Management, General
    Universidad de los Andes
    Jan 2010 - Dec 2015 (6 years)
    The Faculty has the most important accreditations nationally and internationally. Internationally it has the Triple Crown, consisting of the three world's most prestigious accreditations: AACSB (Association to Advance Collegiate Schools of Business), EQUIS (European Quality Improvement System) and AMBA (Association of MBAs). Nationally, it is accredited with the highest rating by the CNA.
Projects (professional or personal) verified_user 0% verified
  • R
    Rolem Learning
    Sep 2013 - Dec 2013 (4 months)
    Somos una plataforma que brinda todas las herramientas necesarias para que las instituciones educativas implementen el uso de videojuegos como parte de su plan educativo.

    Hacemos uso de computadores con Hardware de última generación, junto con videojuegos de simulación cuidadosamente seleccionados para que los jóvenes mejoren sus habilidades de aplicación de conocimiento en el mundo real, mientras exploran diferentes oficios y desarrollan pasiones.