Michell Reyes Cueva Marketing| Business Management| Social Management| Project

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Marketing Project Manager

Digital Media Balance

Jul 2024 - Current (1 year 10 months)

Project manager of the "Coca Bump" project, a new drink that will enter the US market, with an annual marketing budget of $2,000,000 to $5,000,000. Team leader. Management of the 360 degree strategic marketing plan. Establishment and supervision of kpis. Content management for Coca Bump and the leading Canadian company Harbor Solution. Benchmarketing and understanding of the market, especially the beverage market, in Florida.

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Marketing Specialist

Rowship

Apr 2024 - Jul 2024 (4 months)

Responsible for planning the overall marketing and digital marketing plan for the company. Bi-monthly increase in brand awareness by 90%. Increased engagement by 86% Created customized digital marketing plans for clients and managed campaigns for Twitter, Instagram and LinkedIn. Conducted market research to understand target audience and competition in USA. Research of web3 space and cryto. Implemented SEO techniques to improve clients' online visibility. Managing content creation and advertising on social networks. Campaign performance tracking and detailed reporting for fostering strong client relationships.

Sales Ambassador- International Relations

Associazione Diplomatici

Jul 2023 - Current (2 years 10 months)

Ambassador in charge of promoting Change the World Model UN projects, consistently exceeding enrollment goals. Establish solid relationships with highly prestigious institutions, in collaboration with ECOSOC (UN agency). Proactive weekly detailed reporting, demonstrating transparency and accountability. Actively participating in ongoing training, I stay abreast of global industry trends and contribute to the success of Sales Ambassador initiatives.

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Marketing Intern

HIPERMERCADOS TOTTUS S.A

Apr 2023 - Aug 2023 (5 months)

In charge of leading and managing PRECIO UNO campaigns, in the front of digital pieces and branding, such as Mother's Day, Father's Day, Redwood, Fiestas Patrias, Muebletón, among other tactics. Supervision and monitoring of 360º, 180º and tactical marketing campaigns for Tottus such as the launch of Redwood, La pastelería Tottus, baby special. Management of various formats for marketing campaigns such as digital pieces, mails, radio, TV, video (Instagram, Facebook, Tiktok), LED screen. Coordination with the commercial area for the review of marketing pieces. Achieved and managed the realization of approximately 10 campaigns of 360º, 180º, and tactical PRICE ONE. Supported in the management of approximately 4 TOTTUS campaigns.

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Marketing Director

World MUN

Oct 2022 - Jan 2024 (1 year 4 months)

Marketing Director of the NGO World MUN. In charge of planning the general and digital marketing plan. As well as strategic marketing proposals and content management of marketing campaigns. Management of Ads, marketing campaigns in mail chimp, in charge of sponsorhip proposal. Achieved an increase of followers in the social network Instagram of 20% in the last -2022 month. Increased engagement by 50% thanks to the 5's strategy and viral videos carried out by the ambassadors of the program.

Commercial Alliances Intern

Interseguro

May 2021 - Oct 2021 (6 months)

Provide support in the execution of commercial strategies that improve productivity indicators and sales competitiveness. Preparation of reports and presentations for the area's committees, following up on the main indicators. Follow up on the quantitative reports to the campaigns and commercial strategies applied, thanks to my management, the automation of the technical processes for the generation of these reports was achieved, thus increasing productivity. One daily report was obtained at the indicated time. Support in data analysis, generating and sending reports of indicators and commercial metrics, identifying budget deviations and implementing alerts to take corrective actions. Thanks to my management it was possible to implement con

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Project Innovation Intern

CENTRUMPUCP

May 2021 - Dec 2021 (8 months)

Responsible for the supervision of the new competency-based model, as well as the implementation of the activity plan for each course. Development of monitoring and measurement tools for the courses in MS Excel. Benchmarking for the Marketing ICM. Operational support to the Director of the Marketing ICM. Elaboration of reports of proposed improvements to the program. Improved the quality of the Marketing ICM service by more than 30% over the previous quarter. Increase from 40% to 70% the level of satisfaction with the service of Promotions 9, 10, 11 and 12 through the implementation of a quality improvement project.

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Peruvian Delegate

CHANGE THE WORLD MODEL UNITED NATIONS

Dec 2020 - Mar 2023 (2 years 4 months)

Participation in the simulation of the United Assembly. Resolution of international conflicts by applying skills of dialogue, diplomacy, dialectics and teamwork.

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Marketing Assistant

Corporacion Reymar SAC

Jan 2020 - Sep 2020 (9 months)

Responsible for the administration of the company's main social networks, content creation, brand management and development of KPIs. Increased sales through digital media by 25% over the previous month. Grew brand awareness for the month of February 2020 by 50% over December 2019. 10% weekly growth in interaction in the company's main social networks.

Michell Reyes Cueva

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