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Michelle Andrea Rosa

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Provincia de San José, Costa Rica

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Résumé


Jobs verified_user 0% verified
  • M
    ECRM Developer
    Market Source SRL
    Jan 2024 - Current (2 years 7 months)
    Executed 300+ ECRM and multichannel CRM tasks within Agile workflows, supporting lifecycle campaigns, funnels, and promotional initiatives across multiple brands. Boost First-Time Depositor retention by 127% through automated workflows and personalized customer journeys. Build BI dashboards to track KPIs (CTR, CVR, churn) and translate insights into targeted retention strategies. Validate data and segmentation, and continuously improve CRM performance. Lead Agile sprints aligned with OKRs to maintain consistent output under tight deadlines and sprint cycles.
  • Brand Builders
    Marketing Coordinator
    Brand Builders
    Jan 2023 - Jan 2024 (1 year 1 month)
    Coordinate digital campaigns across Casino, Sports and Lotto brands, boosting brand visibility by 50% and strengthening customer acquisition and retention. Grow the email database by 5,000 subscribers through targeted promotions and high-performing lead magnets. Leverage Google Analytics to optimize ROI and enhance engagement KPIs across a 20-member marketing team.
  • We Clone You
    Social Media Marketing Assistant
    We Clone You
    Jan 2022 - Jan 2024 (2 years 1 month)
    Manage influencer storefronts and social media channels on Instagram, TikTok, Pinterest and YouTube to increase audience engagement by 25% and strengthen brand visibility. Create and deliver over 20 UGC content pieces weekly, applying trend analysis and performance tracking to boost follower interaction and content reach. Optimize posting cadence and content strategy using Later and Meta Business tools, enhancing community engagement and driving consistent growth.
  • Global Commerce Media
    Digital Marketing Intern
    Global Commerce Media
    Jan 2022 - Jan 2023 (1 year 1 month)
    Optimize SEO and content strategies, ranking 3,000+ keywords and increasing organic traffic by 70% through continuous keyword and backlink analysis. Enhance blog performance and user experience on WordPress, improving conversion touchpoints and supporting global content strategy initiatives.
  • I
    Digital Marketing Freelance Executive
    Independent UGC Contractor
    Jan 2021 - Jan 2022 (1 year 1 month)
    Develop social media strategies for Gen Z and Millennial audiences, creating engaging content and influencer collaborations that boosted brand visibility through authentic storytelling and insights.
Education verified_user 0% verified
  • Universidad Latinoamericana de Ciencia y Tecnología
    Bachelor's Degree in Digital and Business Marketing
    Universidad Latinoamericana de Ciencia y Tecnología
    Jan 2020 - Jan 2024 (4 years 1 month)
  • Universidad Fidélitas
    Bachelor in Business Administration
    Universidad Fidélitas
    Jan 2016 - Jan 2020 (4 years 1 month)
  • A
    Adobe Illustrator
  • S
    Structural Process Design
  • J
    JIRA for Project Management