Michele Connors

Senior Director, Global Head of Product Marketing and Solution Marketing

Axon

Jan 2025 - Current (1 year 10 months)

Axon is a category-defining public safety technology company that grew from $1.6B to $2.8B in revenue over the past two years while rapidly expanding its portfolio. Promoted to the marketing executive team to lead 12 PMMs, redefining PMM charter, strategy and KPIs for an Al-enabled portfolio spanning 3 enterprise SaaS platforms, connected devices, TASER energy weapons, and VR. Contributed to $1B in marketing-lifted pipeline (130% of stretch) by architecting scalable GTM frameworks across 40+ launches that simplified the portfolio, sharpened competitive differentiation, and accelerated sales velocity. Built the positioning and multi-wave GTM strategy for Axon's Al Era Plan, framing Al capabilities in a narrative centered on responsible innov

Global Director of Product Marketing, SaaS and Connected Devices

Axon

Jan 2024 - Dec 2024 (1 year)

Drove multiple high-impact launches that helped deliver $4.5B in marketing-influenced pipeline (110% of goal) through differentiated value propositions, clear ICPs and buyer personas, and content aligned to buyer journey. Created adoption programs for SaaS add-on products, informed by customer insights, that used on-demand training, live office hours, and in-product guidance to drive activation, MAU, feature utilization, and retention. Elevated team performance and GTM efficiency through hands-on mentorship that developed junior PMM capabilities, cross-functional frameworks that streamlined content creation, and integration of Al into workflows.

Global Director of Product Marketing, SaaS and Hardware

Arrow Electronics

Apr 2020 - Dec 2023 (3 years 9 months)

A Fortune 150 company that distributes technology products, software, and services to the IT ecosystem. Built and led the product marketing team for the $8B enterprise computing solutions division, driving positioning and promotion for an enterprise SaaS multi-cloud lifecycle management platform and a B2B hardware business. Spearheaded numerous product launch, feature release, awareness, and adoption campaigns (in 25+ countries) that drove pipeline, generated trials, and contributed to hitting $1B in ARR in 2022. Founded the analyst relations program, co-owned briefings, and earned ArrowSphere recognition from Forrester, Gartner, and IDC.

I

Head of Marketing

INSPIRING APPS

Aug 2014 - Apr 2020 (5 years 9 months)

A privately held business that builds bespoke web and mobile apps and software. Established brand positioning that elevated company to regional 'top developer' status and secured national recognition, including Webby Awards Honoree and numerous industry awards. Built GTM strategies to attract a diverse client portfolio spanning startups to Fortune 100 companies, creating case studies, thought leadership, and differentiated positioning in a competitive custom development market.

W

Product, Marketing & Technology Leader

W.L. Gore & Associates

Jan 1998 - Dec 2013 (16 years)

A privately held multi-billion-dollar global material sciences company that sells industry-leading B2B and B2C products. Led teams across product, marketing, and technology for the GORE-TEX® and WINDSTOPPER® brands. Launched a new outerwear product that grew revenue 50% over 3 years with 30% profit margin. Led the business, including P&L oversight, product roadmap, marketing & pricing strategy, and manufacturing quality. Directed branding, content, and functionality of 2 B2C web sites. Influenced over 23% of site visitors to purchase products each year. Grew site traffic 45% over a 4-year period.

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Michele Connors

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