Michele Biaso
About
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I help small businesses and professionals leverage AI to build a strong digital presence and elevate their brand.
North Carolina, United States
Résumé
Jobs
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- TFounderThe Girls Guide to AIJan 2025 - Current (1 year 5 months)Teaching women to use AI correctly so life is easier, content hits harder, & ideas flow faster. Prompts, guides, & hacks that truly work.
- IPresident/CEOImagine Social AISep 2019 - Current (6 years 9 months)Imagine Social was built for business owners tired of chasing trends, wasting money on one-off tactics, and getting generic advice that doesn’t move the needle. We’re not a traditional digital agency — we’re trailblazers in AI-integrated, story-driven marketing. We help you replace scattered efforts with holistic marketing systems that scale, simplify your operations, and actually make sense for where your business is headed. With 20+ years in media, marketing, and branding, I’ve built this agency from the ground up — combining deep storytelling expertise with cutting-edge AI strategy to help clients stop chasing trends and start telling stories that resonate, attract the right audience, and build brand equity over time. From full-funnel
Social Media & Digital Marketing ManagerSelective InsuranceJan 2016 - Sep 2019 (3 years 9 months)- Led Selective’s first enterprise-wide digital and mobile transformation — creating strategies, workflows, and playbooks that redefined engagement with agents, customers, and employees. - Built and led cross-functional teams, aligning marketing, legal, compliance, and executive leadership around a shared digital vision. - Designed and implemented a scalable martech stack to drive digital efficiency. - Created and deployed an award-winning digital enablement program for thousands of agents, including mobile strategies, branded toolkits, and on-demand resources. - Collaborated with CX and mobile teams to launch Selective’s first customer-facing app, ensuring alignment with brand and user needs. - Recognized with W3 and dotCOMM Awards f- FDirector of Marketing And DevelopmentFrozen Ropes USAJan 2013 - Dec 2015 (3 years)- Led national rebrand and digital transformation of Frozen Ropes, creating scalable marketing infrastructure for headquarters and franchise growth. - Rebuilt marketing strategy with social media, mobile messaging, email campaigns, and digital promotions, scaling them to franchise locations. - Streamlined national operations with new systems, automation, and workflows, enhancing consistency and efficiency across franchises. - Developed franchisee onboarding packages, including pitch decks, case studies, and sales tools to drive growth and expansion. - Managed internal teams and franchise leaders, ensuring alignment of strategy, operations, and budget across multiple markets.
- Managing Editor - Metromix, Weekend EditorGannettJan 2008 - Jan 2012 (4 years 1 month)- Directed the launch and daily operations of Gannett's young readers' digital platform — driving content strategy, staffing, promotions, and sponsorships. - Led a cross-functional team, overseeing content creation, hosting video segments and red carpet events, and establishing partnerships to boost engagement. - Managed the full operating budget and collaborated with sales to align editorial content with revenue objectives. - Redesigned the Journal News Weekend section and served as Managing Editor. - Led the editorial launch and served as Interim Managing Editor for two additional Gannett digital properties.
- Managing Editor, NBC30.comNBC NewsJan 2005 - Jan 2009 (4 years 1 month)- Played a key role in launching and executing NBC30’s first digital strategy — helping establish the station as Connecticut’s digital news leader. - Managed and elevated NBC30’s breaking news site and digital platforms, driving measurable growth in traffic, engagement, and viewer retention. - Developed and executed digital and social strategies for breaking news, weather, daily coverage, the Olympics, and major events. - Collaborated with on-air talent, marketing, and sales to create integrated online tie-ins, co-branded campaigns, and editorial features that expanded the station’s digital footprint.
- TLead Young Readers Digital ReporterThe NewsTimesJan 2002 - Aug 2005 (3 years 8 months)Created and launched News-Times 180, a digital lifestyle publication targeting 18-35-year-olds, driving both content creation and audience engagement. Managed a team of writers, produced 7+ stories per week, and contributed to marketing and promotional efforts.
- POwnerPink Mafia ClothingJan 2001 - Jan 2007 (6 years 1 month)Launched and built a women’s lifestyle clothing brand from the ground up — overseeing everything from concept, design, and merchandising to marketing, e-commerce, and sales. Sold online and at major music festivals, the brand developed a loyal audience and was later acquired by a national retailer.
- TGeneral Assignment Reporter, Police ReporterThe NewsTimesJan 2001 - Jan 2002 (1 year 1 month)Reported on a wide range of stories under tight deadlines, developing strong beats and cultivating sources. Investigated and uncovered a local youth drug epidemic, leading to a six-week, award-winning special series, “Addicts Among Us.”
Education
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- BA, JournalismSUNY New PaltzJan 1999 - Jan 2001 (2 years 1 month)
Projects (professional or personal)
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Awards
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- WW3 Silver AwardW AwardsOct 2017The W³ Awards honors creative excellence on the web, and recognizes the creative and marketing professionals behind award winning sites, videos and marketing programs. Selective received this award for our thinkBIG social media contest. Along with my entire team, I developed and implemented the contest - the first of its kind at Selective.
- ddotCOMM Platinum AwarddotCOMM International AwardsAug 2017Selective received this award for our Digital Toolbox. Along with my entire team, I developed and created a Digital Toolbox for our agency partners and small business customers to help them grow their digital/social strategy.
- ddotCOMM Gold AwarddotCOMM International AwardsAug 2017Selective received this award for our thinkBIG social media contest. Along with my entire team, I developed and implemented the contest - the first of its kind at Selective.
- SExcellence in Journalism: General Column, Honorable MentionSociety of professional journalistsJan 2005I received an Honorable Mention from the Society of Professional Journalists for my column and coverage of President Ronald Reagan’s funeral. The piece combined timely reporting with personal reflection, earning recognition for its depth and tone during a nationally significant moment.
- SExcellence in Journalism: In-Depth Series, Second PlaceSociety of professional journalistsJan 2005I was honored with an award for uncovering a heroin epidemic among Connecticut youth through an in-depth, six-week investigative series. I spent extensive time with heroin addicts, their dealers, and other youth across the state to provide a raw, unfiltered look at the crisis, which led to significant community awareness and media coverage.
- SExcellence in Journalism: Honorable MentionSociety of professional journalistsJan 2004I was awarded an Honorable Mention for my article covering the 2003 New York City blackout. The article provided a comprehensive, on-the-ground perspective of the event, capturing the immediate impact on the city and its residents during a critical moment in time.