Michael Rojas

Michael Rojas

About

Detail

Sales Manager | Marketing Manager | Digital Manager | Marketing Management | SEM | SEO | Mass market | E-Commerce | Education | Gambling | e-sports
Bogotá, Bogota, Colombia

Contact Michael regarding: 
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Full-time jobs
Starting at USD6K/month
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Timeline


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Résumé


Jobs verified_user 0% verified
  • Rush Street Interactive
    Engagement Director Latam
    Rush Street Interactive
    Jan 2023 - Current (3 years 4 months)
    I was in charge of the direction of the Sportsbook, Casino, and CRM operations area for Colombia to increase the number of new players and loyalty of the current ones in Rushbet's online gaming platform. Among my functions, I managed the backend and front end of the website, prioritizing developments and integration of new products, and created communication guidelines and promotions to adjust acquisition, retention, and loyalty strategies in adequate channels for each purpose. For the above, I developed strategies to boost the brand, the digital platform, and the stores using tools such as ATL, BTL, social networks, SEO, SEM, graphic pieces, CRM, mailing, Google AdWords, Facebook Ads, promotions, bonuses, Push and SMS. With the collabora
  • Rush Street Interactive
    Acquisition and CRM Manager
    Rush Street Interactive
    Jun 2022 - Dec 2022 (7 months)
  • Grupo Réditos
    Coordinator of online games and casinos
    Grupo Réditos
    Sep 2020 - Jun 2022 (1 year 10 months)
    In charge of directing the area of innovative gambling games and raising the KPIs in the retail and digital channel in the region of Antioquia to increase the sales and development of the products Betplay (Sports betting), Super Astro (Retail and web) and Baloto distributed through the brand Gana. Among my functions were coordinating with the different teams the management and fulfillment of the requirements imposed by the regulatory bodies on each product, the commercial management of the points of sale and the commercial team, the creation of marketing strategies for promotion and sales improvement, and the relationship with IGT and Corredor Empresarial partners. For this, we used advertising investment budgets greater than COP $4,000,00
  • S
    Digital Manager
    Sportium Apuestas Deportivas S.A.,
    Oct 2018 - Sep 2020 (2 years)
    In charge of the digital marketing area for Colombia, in order to promote and position the brand and the Sportium website. Among my duties, I was in charge of coordinating the media in which we would have presence, managing budgets greater than COP $ 2,000,000,000 (€ 500,000). For this, I developed marketing strategies focused on the retail and digital channels capable of boosting the brand, its stores and the digital platform. For this I made use of tools such as: social networks, SEO, SEM, graphic pieces, CRM, mailing, AdWords, ATL, Promotions, Bonuses and SMS. In coordination with different departments, we aligned strategies to complement the marketing plan in order to increase the engagement of the campaigns, sales and profits of the co
  • PepsiCo
    Graphic Designer Freelance
    PepsiCo
    Jul 2017 - Nov 2017 (5 months)
    In conjunction with the communication area, graphic pieces were produced for the Women with Purpose program to disseminate on the company's digital platforms. This is a social responsibility initiative that seeks to empower 10,000 women in the Latin American region through education, employability and entrepreneurship.
  • Universidad de la Sabana
    Web Coordinator of Unisabana Medios
    Universidad de la Sabana
    Aug 2015 - Sep 2018 (3 years 2 months)
    In charge of maintaining, executing, improving and promoting the Unisabana Media website. This includes the creation of different digital marketing strategies that helped boost the brand and the digital platform itself. In addition, the use of tools such as: social networks, SEO, live broadcasts, graphic pieces, CRM, AdWords and mailing. The most successful strategies implemented were the creation of the website, the implementation of a 24/7 online television broadcast, the storage and classification of content, personalized downloads for registered users, analysis of metrics and inbound marketing strategies, among others. To do all of the above, I worked with a group of 9 people under my responsibility, promoting motivation, trust, loyal
  • M
    Supervisor of Design and Marketing
    Maxiservices
    Feb 2011 - Aug 2014 (3 years 7 months)
    In charge of supervising, proposing and executing projects for the advertising and marketing area of ​​the company in order to increase the recognition of its products (gaming machines) and services (maintenance of them). To do this, I coordinated the production of printed, ATL, BTL and digital marketing pieces for national and international fairs, such as SAGSE (Argentina) and FADJA (Colombia) with a group of 5 people under my command, through the creation of methodologies and Efficient schedules that allowed compliance with the established times and the quality standard. At the same time, among my functions was to establish commercial relations with important national buyers such as Unigames, Quimpar and Codere casinos, and internationa
Education verified_user 0% verified
  • Universidad EAN
    Master (M.S) Global Marketing, Marketing
    Universidad EAN
    Jan 2016 - Jan 2020 (4 years 1 month)
  • Corporación Universitaria Unitec
    Graduate diploma of visual merchandising, Visual Merchandising
    Corporación Universitaria Unitec
    Jan 2014 - Jan 2015 (1 year 1 month)
  • Corporación Universitaria Unitec
    Bachelor's degree, Graphic Design
    Corporación Universitaria Unitec
    Jan 2009 - Jan 2015 (6 years 1 month)
Projects (professional or personal) verified_user 0% verified