Martech Product Manager
Mission Lane
Jun 2021 - Aug 2022 (1 year 3 months)
Built a digital messaging platform that orchestrated customer communications across email, in-app messaging,
and SMS, which served as the backbone for servicing communications, lifecycle marketing, and personalization.
Managed reverse ETL pipelines by writing and iterating on SQL queries, translating business requirements into
reliable data load specifications that powered acquisition and retention analytics.
Defined event schemas for behavioral analytics and attribution tracking across web and mobile, building out
instrumentation for each platform and routing event data to analytics, marketing, and personalization systems.
Implemented ad conversion tracking across the acquisition funnel by integrating with a CDP, improving ROAS,
and unlock