Michael Lawrence

I build systems that make cold email actually work. Founder of MachFive - Al-powered software that writes hyper- personalized email sequences for every lead on your list. No templates. No spintax. Ready to send in minutes. MachFive came from running Bluecraft Leads, a cold email agency serving 30+ clients across dozens of industries. After writing hundreds of campaigns manually, we built the tool we wished existed. Now we're making it available to sales teams, founders, and agencies who take outbound seriously. Before going all-in on lead generation, I spent two years at KPMG working on enterprise transformation - GenAl, finance, supply chain. Learned how big companies think about operations and scale. Now I apply that thinking to help smaller teams punch above their weight. Shoot me a dm if you're spending hours writing cold emails or watching reply rates drop from template fatigue.