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Michael Guarino

About

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Sr. Salesforce Marketing Cloud Developer
Concord, North Carolina, United States
Contact Michael regarding: 
Flexible work
Starting at USD70/hour

Timeline

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Education

Résumé

Jobs verified_user 0% verified
  • North Highland
    Sr. Salesforce Marketing Cloud Developer
    North Highland
    Nov 2025 - Current (11 months)
    Develop, QA, test, and deploy email communications for multiple lines of business.
    Build and manage triggered and on demand emails
    Manage test data extensions and related sql activities
    QA and test AMPScript in received assets
  • Hello Alice
    Email Developer
    Hello Alice
    May 2025 - Jan 2026 (9 months)
    Develop, test, and deploy responsive emails via Salesforce MarketingCloud. Segmentation of audiences using SQL and Automation Studio. Develop QA, Best Practices, and HTML/CSS coding standards and implement into email production. Train team on QA and deployment standards. Work with marketers and stakeholders on various projects as they related to email build and deployment. Communicate edits and ideas back to marketers and stakeholders in order to build quality email communications.

    • Conducted comprehensive industry analysis by reporting detailed email performance metrics to stakeholders and marketers to drive future campaign decisions.
    • Developed and executed strategic A/B testing frameworks to optimize email engagement an
  • Southstate Bank
    AVP, Sr Digital Marketing Specialist
    Southstate Bank
    Feb 2024 - Nov 2025 (1 year 10 months)
    AVP, Sr Digital Marketing Specialist

    - Oversee Subkey Migration, Query multiple synchronized data extensions to segment audience. Build simple and complex journeys to satisfy the marketing needs of various lines of business. Marketing Cloud SME
    - Integrated Artificial Intelligence (AI) tools to conduct advanced analysis of email performance metrics, deriving actionable insights that significantly enhanced communication strategies and provided data-driven recommendations for future campaigns.
    - Utilized Artificial Intelligence (AI) to accelerate technical proficiency in new software and emerging technologies, effectively streamlining the adoption of complex system functions and expanding professional capabilities within
  • Kestra Financial
    Senior Email Developer
    Kestra Financial
    May 2022 - Dec 2023 (1 year 8 months)
    Senior Email Developer

    Development, testing, and deployment of email campaigns.
    Salesforce Marketing Cloud - Email Development, Automated SQL Activities, Journey Builder, AMPScript, CloudPages.

    • Leveraged SQL, AMPScript, and CSS to architect high-performing email campaigns within Salesforce Marketing Cloud, ensuring seamless production execution and cross-platform compatibility.
    • Managed the end-to-end lifecycle of email production, utilizing Monday.com for project tracking, documentation, and stakeholder coordination to maintain high standards of customer communication.
    • Conducted comprehensive A/B testing and
  • Ally
    Email Developer
    Ally
    Aug 2018 - Apr 2022 (3 years 9 months)
    - Developing emails from Sketch mock-up to HTML mark-up.
    - List management and deployment through SalesForce ExactTarget.
    - Cross device testing through Email on Acid.
    - Implementation of A/B Testing.
    - Provided detailed industry analysis by reporting email performance metrics and analytics back to the marketing team after each deployment, informing future strategic decisions.
    - Facilitated accessibility initiatives by participating in ADA Compliance training and conducting rigorous testing and enforcement to ensure all email communications met inclusive design standards.
  • B
    Web/Digital Design and Email Marketing
    BHC ISS
    Aug 2017 - Aug 2018 (1 year 1 month)
    Responsive Web Design that focuses on UX and Mobile Optimization.
    Email Marketing via Hubspot.
    Content Management via Ektron.
    - Leveraged industry analysis skills to evaluate email performance metrics, providing detailed reports to marketing teams and advising on best practices to optimize future campaign strategy and engagement.
  • YMCA of Greater Charlotte
    Digital Designer/Email Marketing
    YMCA of Greater Charlotte
    Aug 2016 - Mar 2017 (8 months)
  • AAA Carolinas
    Web Designer/Email Marketing
    AAA Carolinas
    Apr 2015 - Mar 2016 (1 year)
    Web/Email Design
    Email Marketing
    Development, Testing, and Deployment of all Email Campaigns for 10 Lines of Business
    Design of all digital assets for each marketing campaign
  • E
    Graphic Designer
    EZ Tear Coupons
    Sep 2013 - Apr 2014 (8 months)
    Designed coupons, marketing materials and training materials in support of companies direct mail mission.
    Communicated with customers to ensure satisfaction with coupon designs.
    Pagination of coupon books and delivery to printer to meet deadlines.
Education verified_user 0% verified
  • University of North Carolina at Charlotte
    Bachelor of Arts (B.A, Graphic Design/Digital Media
    University of North Carolina at Charlotte
    Jan 2010 - Dec 2012 (3 years)
  • RowanCabarrus Community College
    Associate's Degree, Art/Art Studies, General
    RowanCabarrus Community College
    Jan 2007 - Dec 2009 (3 years)