Michael Balser  new_releases

Mr. Balser began his career at Classic Games, Inc. a wholly own subsidiary of publicly traded Score Board, Inc. Mr. Balser eventually rose to Director of Marketing for both Classic's trading card and game board division where his responsibility included all phases of marketing for this $60,000,000 portfolio of packaged goods business. In 1994, Mr. Balser was promoted to Vice President of The Score Board becoming the youngest officer in the history of the publicly traded sports marketing company. Central to this role was managing a staff of 17 and negotiating endorsement agreements with sports and entertainment personalities and license holders including the NFL, NBA, NHL, MLB,), Shaquille O'Neal, Kobe Bryant, Troy Aikman, Dale Earnhardt, Jr., Jeff Gordon and others. During this period, Mr. Balser personally negotiated over 1000 license agreements totaling more than $100,000,000.

In 1997, Mr. Balser left Score Board and co-founded Alliance Consulting Corporation. Alliance Consulting quickly became a force in the licensing consulting and phone card promotion business.

In January 2001, Mr. Balser co-founded Alliance Marketing Partners, Inc. (AMP), all full service entrepreneurial marketing company. At AMP, Mr. Balser has lead marketing initiatives for some of the world's leading brands including MillerCoors, Gap, Subaru, Coca-Cola, McDonald's, Tory Burch, Dunkin Donuts and others. In 2016/2017, Mr. Balser completed a buyout of other shareholders of AMP and led an expansion of the AMP Field Marketing, Digital and PR business. As of February 2017, AMP, has secured ongoing marketing, digital and PR assignments within the Dunkin'​ Donuts system serving Dunkin'​ in 20 US states and over 2000 rooftops.

Balser is the developer and evangelist for the “AMP Way” – a philosophy that instructs and challenges AMP’s employees and drives them to succeed inside of and outside of the work place.