Michael Balchaitis

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Freelance Graphic Designer

Feb 2024 - Current (2 years 7 months)

• B2C designs for Social Media, Video Editing, Banners, Website design, Branding, Print, and Email.

Remote Graphic Design Manager

SonicWall

Aug 2019 - Feb 2024 (4 years 7 months)

• Unique and original B2B content creation deliverables. Social Media creative, social cards, OG images, reels/stories, animated graphics, illustration, infographics, thumbnails, email templates, web graphics, landing pages, blog headers, Presentations, GIFs, Website banners, web design, icons, and logos. • Collaborate with marketing and demand generation teams and develop a social strategy to create engaging content on time in a fast-paced, high-volume environment for YouTube, LinkedIn, Facebook, Twitter, Instagram, and TikTok. Leverage Generative AI(Firefly, Stable Diffusion). • Brand ambassador for SonicWall. Creating and managing Brand Style Guidelines. DAM, digital asset management using Brandfolder. Use a content management system

Graphic Designer

Fanatics

Apr 2009 - Apr 2019 (10 years 1 month)

• Lead designer to spearhead execution of B2C marketing initiatives, promotions, and digital campaigns, digital and print on global sports brands: MLS, UFC, NASCAR, NBA, NHL. • Designing Logos, Banners, Infographics, Landing Pages, Mobile, Email, Print, storyboarding, Video editing, Motion Graphics, 2D/3D animations, Gift card packaging design, PowerPoint, and Social Media. Assist in Photoshoots.. • Improved copyright compliance by 15% through strict adherence to intellectual property and licensing rules. • Increased sales within one year by 50% for a rapidly growing sport by designing engaging campaigns and tools that increased customer understanding. • Improved brand consistency and customer recognition by 20% through design thinking

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Senior Graphic Designer•

Advanta Bank Corp.

Apr 2006 - Mar 2009 (3 years)

• Designed email campaigns, landing pages, banners, flash demos, user interfaces for application flows, presentations of designs, storyboarding, wireframing, and completed products. • Partnered with the Creative Director to develop and evolve the brand's look and feel, ensuring a cohesive brand experience across all marketing touchpoints, resulting in a 15% increase in brand consistency and recognition. • Revolutionized brand campaigns by conceptualizing innovative ideas, resulting in a 15% increase in brand consistency and engagement. • Conceptualized and launched a credit card customization program, enabling customers to create unique designs. Boosted customer engagement and satisfaction.

UI Designer • Contractor

Merck

Oct 2005 - Sep 2006 (1 year)

• Designed the Employee Learning Intranet. Photoshop, Illustrator, HTML, CSS, and JavaScript.

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Web Designer•

Lorel Marketing Group

Aug 2004 - Sep 2004 (2 months)

• Assistant designer on the Lehigh Valley Mall website. Photoshop, Illustrator, HTML, CSS, and JavaScript.

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Web Graphics Design Manager

Taylor Gifts, Inc.

Sep 2003 - Aug 2004 (1 year)

• Managed three company websites. Managed email campaigns. Amazon product feeds. Update the board of directors on webtrends and sales. GraphicsAdobe. WebTrends.

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UI Designer

Vertical Alliance

Aug 2003 - Sep 2003 (2 months)

• Graphics and user interface design for the Toyota Houston Centerwebsite. Photoshop, HTML, CSS.

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Web Designer

INNOVISION MEDIA GROUP

Apr 2000 - May 2003 (3 years 2 months)

• Senior Designerforall client websites. HTML, CSS, Flash, SEO. Photoshop, Illustrator, Dreamweaver.

Michael Balchaitis

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