Michael Berchak  new_releases

Teamed with clients and organizations to create user focused experiences for both digital and physical products and services. Led projects including brand design, project planning, user & marketing assessments, while observing and recording user feedback to continually refine each project while connecting to and interacting with a diverse user group. Drawing on a wide range of understanding of user actions / reactions, design, and marketing for new and existing products to build a better user experience while controlling project expenses and executing project goals. Optimized creative thinking and project assets to maximize user experience and brand awareness covering automotive, consumer packaged goods & services.