Maria Fernanda Fadul

Maria Fernanda Fadul

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Brand Manager | Market Brand Positioning | 360 Campaigns | Partnerships & Experiences | Ex LATAM Airlines | Ex Nike
Bogota, Colombia

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Résumé


Jobs verified_user 0% verified
  • Solid River Capital
    Marketing manager
    Solid River Capital
    Aug 2025 - Mar 2026 (8 months)
    Investment and consulting firm focused on driving company growth through strategy, commercial structure, and positioning.

    • Lead brand and growth strategy for portfolio companies
    • Define go-to-market, segmentation, and ICP
    • Structure commercial processes and customer journey
    • Support executive teams in strategic decisions
  • LATAM Airlines
    Marketing specialist co
    LATAM Airlines
    Mar 2023 - Jun 2025 (2 years 4 months)
    Responsible for marketing strategy and positioning in the Colombian market.

    • Led brand strategy for local positioning
    • Developed the first local institutional campaign
    • Managed sustainability, sponsorships, and trade marketing
    • Coordinated multidisciplinary teams
  • Castia  YC W
    Marketing lead
    Castia YC W
    Oct 2021 - Oct 2023 (2 years 1 month)
    Proptech focused on digital real estate solutions.

    • Designed digital strategy and lead generation
    • Led rebranding process for expansion
    • Implemented channel-level measurement
  • Piante sas
    Marketing director
    Piante sas
    Mar 2021 - Oct 2021 (8 months)
    Colombian ornamental plant company focused on retail and e-commerce.

    • Led 360° marketing strategy
    • Managed e-commerce and digital channels
    • Implemented CRM and conversion strategies
  • NIKE INC
    Field and experiences marketing manager
    NIKE INC
    Sep 2019 - Jun 2020 (10 months)
    Global leader in the sports industry.

    • Designed brand activations and experiences
    • Increased participation in sports communities
    • Led positioning initiatives in women’s football
  • NIKE INC
    Football and Sportswear brand marketing coordinator
    NIKE INC
    Sep 2015 - Jun 2019 (3 years 10 months)
    • Implemented marketing campaigns for Football and Sportswear
    • Coordinated high-impact events and activations
    • Supported commercial strategies from a brand perspective
  • World Transportation Services
    Operations Specialist
    World Transportation Services
    Jun 2013 - Sep 2015 (2 years 4 months)
    In charge of customer loyalty strategies development, Leads creation and customer service strategies creation and implementation. Services sales to the brand's clients. Stakeholders and alliances relationship management.
Education verified_user 0% verified
  • ESDEN Business School
    Master In Digital Business Digital Business
    ESDEN Business School
  • Pontificia Universidad Javeriana
    Marketing Management Specialist
    Pontificia Universidad Javeriana
  • Pontificia Universidad Javeriana
    Industrial Designer
    Pontificia Universidad Javeriana
Awards verified_user 0% verified
  • B
    Buy back goals fulfillment, having loyal customers who decide to only move their loads with the Company
  • b
    better Customer experience
  • C
    Customer loyalty increase in 50% through the company's digital platforms, offering great rates and having a