Patricia Vargas

Patricia Vargas  new_releases

About

Detail

Digital Marketing and Graphic Designer - Online Marketing - Paid Media - Community Manager - Google Ads - Meta Ads - WordPress - SEO - Hubspot
Bogotá, Bogota, Colombia
Contact Patricia regarding: 
work
Full-time jobs
Starting at USD800/month
Flexible work
Starting at USD11/hour
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Timeline

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Résumé

Jobs verified_user 25% verified
  • M
    Digital Marketing Specialist public Remote experience
    Muchila
    Jan 2024 - Current (2 years 5 months)
    *Creation of digital marketing strategy and launch and monitoring of campaigns on Google advertising networks (Search and Display). *Optimization of campaign performance using Google Analytics and Google Tag Manager. Benchmarking of new relevant and effective keywords. *Creation of UTM parameters to identify traffic sources and customize advertising campaigns. *Generation and analysis of reports based on KPIs to measure the overall success of campaigns. *Copywriting and social media management, while also demonstrating creativity in leading advertising initiatives and managing marketing materials to effectively promote the product. Additionally, I utilized project management skills to ensure that all campaigns were executed on time and
  • TECHO Haiti
    Communications Coordinator and Graphic Design Team Leader public Remote experience
    TECHO Haiti
    Jul 2020 - Oct 2022 (2 years 4 months)
    Led the communications and graphic design team to strengthen TECHO’s visibility and impact in Haiti. Coordinated social media management, content creation, and community engagement strategies to connect with volunteers, partners, and donors. Oversaw branding, visual materials, and campaigns to support fundraising and awareness initiatives. Provided guidance to the communications team while ensuring alignment with TECHO’s mission and values.
  • C
    Digital Advertising Specialist verified_user Verified experience
    Cognitus Group
    Jan 2017 - Jan 2020 (3 years 1 month)
    - Managed digital advertising campaigns across Google Ads, Facebook, and Instagram Ads, ensuring effective creation and monitoring of statistics. - Conducted analysis using heat maps and conversion funnels, providing detailed reporting and data analysis to optimize campaign performance. - Oversaw work teams through agile methodologies, including Kanban, Scrum, and sprint reviews, to enhance project efficiency and collaboration. - Executed copywriting for landing pages in WordPress, utilizing Divi/Elementor for layout design, while focusing on interface design and user experience (UX/UI) for optimal engagement. - Managed SEO/SEM strategies for improved positioning and served as a community manager across social networks (Facebook, Twitte
  • G
    Comunity Manager public Remote experience
    Grupo innovait
    Sep 2010 - Feb 2012 (1 year 6 months)
    - Managed a company fan page on Facebook, overseeing commercial advertising through Facebook Ads and ensuring effective landing page management, blog copywriting, and SEO positioning. - Utilized Hootsuite for comprehensive social media management, including community engagement on Twitter and Facebook. - Conducted advertising campaigns using Google AdWords and managed analytics to track performance, while also overseeing a personalized CRM for enhanced customer interactions. - Provided exceptional customer service, assisting new customers and fostering a welcoming community atmosphere, which contributed to overall customer satisfaction and loyalty. - Employed creativity in leading social media initiatives and project management skills t
Education verified_user 34% verified
  • Platzi
    Facebook and Instagram Ads professional course public Remote experience
    Platzi
    Nov 2020 - Dec 2020 (2 months)
    Creation of campaigns and personalized ads. Results measurement and performance monitoring.
  • Crehana
    Platzi
    Illustrator CC2020 verified_user Verified experience public Remote experience
    Crehana, Platzi
    Nov 2020 - Jun 2021 (8 months)
  • Platzi
    Design Fundamentals
    Platzi
    Jun 2020 - Sep 2020 (4 months)
  • G
    Google Adwords Certification public Remote experience
    Google Partners Academy
    Jun 2016 - Dec 2016 (7 months)
  • Platzi
    Google Adwords Professional Course public Remote experience
    Platzi
    Apr 2016 - Sep 2016 (6 months)
    Administration of campaigns in Google Adwords, organic positioning and payment, execution of outbound marketing campaigns.
  • UADE
    Business Administrator verified_user Verified experience
    UADE
    Aug 2012 - Dec 2017 (5 years 5 months)
    - Analista administrativo Contable
Projects (professional or personal) verified_user 20% verified
  • M
    Course Promotion
    Muchila
    Jan 2024 - Apr 2024 (4 months)
    *Creation of digital marketing strategy and launch and monitoring of campaigns on Google advertising networks (Search and Display). *Optimization of campaign performance using Google Analytics and Google Tag Manager. Benchmarking of new relevant and effective keywords. *Creation of UTM parameters to identify traffic sources and customize advertising campaigns. *Generation and analysis of reports based on KPIs to measure the overall success of campaigns. *Copywriting and social media management, where I also provided customer service through various social media platforms, enhancing customer engagement and satisfaction.
  • C
    Matte Painting for Advertising public Remote experience
    Crehana Utec Perú
    Nov 2020 - Jan 2021 (3 months)
    *Analysis and end-to-end development of the advertising visual key for the new RENAULT Polar limited series.
  • TECHO
    TECHO Haiti
    Techo Haiti verified_user Verified experience public Remote experience
    TECHO, TECHO Haiti
    Jul 2020 - Aug 2021 (1 year 2 months)
    *Graphic Designer and coordinator of the design and communications team as a Community Manager. *Design of key visuals, production, and scheduling of monthly content for Facebook, Instagram, and Twitter. *Team management, while also leveraging customer service skills to enhance community engagement and support. Led the communications and graphic design team to strengthen TECHO’s visibility and impact in Haiti. Coordinated social media management, content creation, and community engagement strategies to connect with volunteers, partners, and donors. Oversaw branding, visual materials, and campaigns to support fundraising and awareness initiatives. Provided guidance to the communications team while ensuring alignment with TECHO’s mission an
  • Crehanna
    Matte Painting and Photo retouching public Remote experience
    Crehanna
    Feb 2018 - May 2023 (5 years 4 months)
    *Development of advanced techniques in Photoshop for the realization of an outdoor advertising photomontage and press of eco-friendly PHILIPS brand products
  • C
    Creation Marketing Program
    Cognitus S.A.C
    Jan 2017 - Jan 2020 (3 years 1 month)
    Realization of copywriting content for landing pages in WordPress, utilizing Divi/Elementor for layout design. Focused on interface design and user experience (UX/UI) for landing pages, while managing SEO/SEM strategies for optimal positioning. Acted as a community manager across social networks including Facebook and Twitter, using Hootsuite for effective management. Created digital campaigns and monitored their performance through statistical analysis, employing tools such as heat maps and conversion funnels. Conducted comprehensive reporting and data analysis to inform strategy. Managed work teams through agile methodologies, including Kanban, Scrum, and sprint reviews, ensuring efficient project execution. Additionally, I led the custo
Awards verified_user 34% verified
  • Platzi
    Photography y Lightroom
    Platzi
    Sep 2020
  • Platzi
    Photography Fundamentals verified_user Verified experience
    Platzi
    Jul 2020 - Aug 2020 (2 months)
  • Platzi
    Illustration with Photoshop and Illustrator
    Platzi
    Jun 2020 - Jul 2020 (2 months)