Patricia Vargas

Patricia Vargas  new_releases

About

Detail

Digital Marketing and Graphic Designer - Online Marketing - Paid Media - Community Manager - Google Ads - Meta Ads - WordPress - SEO - Hubspot
Argentina
Contact Patricia regarding: 
work
Full-time jobs
Starting at USD800/month
Flexible work
Starting at USD11/hour
person_search
Finding candidates
connect_without_contact
Finding mentors
Finding co-founders
groups
Networking

Timeline

work
Job
school
Education
folder
Project
flag
Award

Résumé

Jobs verified_user 10% verified
  • M
    Digital Marketing Specialist public Remote experience
    Muchila
    Jan 2024 - Current (2 years 10 months)
    ●Creation of digital marketing strategy and launch and monitoring of campaigns on Google advertising networks (Search and Display).

    ●Optimization of campaign performance using Google Analytics and Google Tag Manager. Benchmarking of new relevant and effective keywords.

    ●Creation of UTM parameters to identify traffic sources and customize advertising campaigns.

    ●Generation and analysis of reports based on KPIs to measure the overall success of campaigns.

    ●Copywriting and social media management, while also demonstrating creativity in leading advertising initiatives and managing marketing materials to effectively promote the product. Additionally, I utilized project management skills to ensure that
  • H
    Social Media Content Strategist
    Hotmart Latinoamerica
    Nov 2022 - Dec 2023 (1 year 2 months)
    ●Conducted avatar analysis to segment audiences and crafted persuasive messages tailored to their needs, generating qualified leads through strategic content posts. ●Increased reach and engagement on Facebook, Instagram, and TikTok through native content, leveraging trends, relevant hashtags, and dynamic formats like reels and short videos. ●Guided one-on-one sales conversations using persuasive techniques and active listening to convert prospects into real buyers through organic marketing strategies. ●Organized infoproduct launches using WhatsApp Business to build and maintain communities, managing the communication funnel via Facebook fan pages and keeping audiences engaged with sequenced content. ●Designed visual content for social media
  • TECHO Haiti
    Communications Coordinator and Graphic Design Team Leader public Remote experience
    TECHO Haiti
    Jul 2020 - Oct 2022 (2 years 4 months)
    Led the communications and graphic design team to strengthen TECHO’s visibility and impact in Haiti. Coordinated social media management, content creation, and community engagement strategies to connect with volunteers, partners, and donors. Oversaw branding, visual materials, and campaigns to support fundraising and awareness initiatives. Provided guidance to the communications team while ensuring alignment with TECHO’s mission and values.
  • TECHO Haiti
    Social Media Manager and Coordinator of the Art and Communications Team
    TECHO Haiti
    Jul 2020 - Oct 2022 (2 years 4 months)
    ●Led the creation and management of digital content to promote community development initiatives and housing projects, amplifying their reach and impact. ●Developed transformative strategic partnerships resulting in 20 homes constructed, vocational training for 50+ youth, and distribution of 500+ food kits to vulnerable families. ●Contributed to a broader mission that has achieved: 2,550+ homes built, 12,750+ people housed in safer conditions, and 20+ community infrastructure solutions across Latin America. ●Drove visibility and engagement through storytelling and impact-focused campaigns, connecting audiences with tangible outcomes. ●Coordinated the design and communications team as Community Manager, leading visual and content strategy. ●
  • C
    Growth Marketing Specialist and Paid Media Manager
    Cognitus SAC
    May 2018 - Jun 2020 (2 years 2 months)
    Management of digital advertising in Google Adwords, Facebook and Instagram Ads. Creation of digital campaigns and monitoring of statistics. Analysis using heat maps and conversion funnel. Reporting and data analysis. Management of work teams through agile methodologies; kanban, scrum, sprint reviews, among others
  • C
    Digital Advertising Specialist verified_user Verified experience
    Cognitus Group
    Jan 2017 - Jan 2020 (3 years 1 month)
    - Managed digital advertising campaigns across Google Ads, Facebook, and Instagram Ads, ensuring effective creation and monitoring of statistics.
    - Conducted analysis using heat maps and conversion funnels, providing detailed reporting and data analysis to optimize campaign performance.
    - Oversaw work teams through agile methodologies, including Kanban, Scrum, and sprint reviews, to enhance project efficiency and collaboration.
    - Executed copywriting for landing pages in WordPress, utilizing Divi/Elementor for layout design, while focusing on interface design and user experience (UX/UI) for optimal engagement.
    - Managed SEO/SEM strategies for improved positioning and served as a community manager across social networ
  • C
    Digital Marketing Analyst
    Cognitus SAC
    Jan 2017 - May 2018 (1 year 5 months)
    Realization of copywriting content. for landing page in wordpress, Layout in wordpress with Divi/Elementor. Interface design and user experience UX / UI for landing page, SEO / SEM management for positioning. Community manager in social networks (Facebook, Twitter, Hootsuite)
  • C
    Visa Consultant (Visa Applications to Canada)
    Cognitus SAC
    Oct 2012 - Jan 2017 (4 years 4 months)
    ● Provided end-to-end advisory services for Canadian tourist visa applications, including document review, eligibility assessment, and completion of application forms. ● Ensured compliance with immigration requirements and maintained accurate records throughout the visa process. ● Monitored and administered the visa application workflow, tracking progress until successful approval. ● Delivered personalised guidance to clients, explaining procedures clearly and supporting them throughout the application cycle. Show less
  • Herbalife
    Customer Advisor (Facial Spa & Wellness Products)
    Herbalife
    Sep 2010 - Oct 2012 (2 years 2 months)
    Delivered personalised customer service in a facial spa setting, advising clients on health, wellness, and natural nutrition products. Promoted and sold a wide range of wellness products, ensuring customer satisfaction and repeat business. Built and maintained long-term customer relationships through proactive follow-up and tailored support. Tracked client progress with CRM tools and Excel to support database administration and provide personalised follow-up. Handled inquiries, presented products, and provided post-sale service, ensuring a positive and consistent customer experience. Show less
  • G
    Comunity Manager public Remote experience
    Grupo innovait
    Sep 2010 - Feb 2012 (1 year 6 months)
    - Managed a company fan page on Facebook, overseeing commercial advertising through Facebook Ads and ensuring effective landing page management, blog copywriting, and SEO positioning.
    - Utilized Hootsuite for comprehensive social media management, including community engagement on Twitter and Facebook.
    - Conducted advertising campaigns using Google AdWords and managed analytics to track performance, while also overseeing a personalized CRM for enhanced customer interactions.
    - Provided exceptional customer service, assisting new customers and fostering a welcoming community atmosphere, which contributed to overall customer satisfaction and loyalty.
    - Employed creativity in leading social media initiatives and project
  • G
    Community Manager
    Grupo innovait
    Sep 2010 - Feb 2012 (1 year 6 months)
    ●Management of a fan page for a company on Facebook. ●Commercial advertising on Facebook Ads. ●Landing page management, blog copywriting, and SEO positioning. ●Hootsuite management and social media management. ●Advertising in Google Adwords, Analytics management, and personalized CRM. ●Community Manager on Twitter and Facebook using Hootsuite. ●Management of social networks and customer service using CRM.
Education verified_user 10% verified
  • Crehana
    Advertising Art Direction
    Crehana
    Jan 2021 - Current (5 years 10 months)
  • Platzi
    Crehana
    Illustrator CC2020 verified_user Verified experience public Remote experience
    Platzi, Crehana
    Nov 2020 - Jun 2021 (8 months)
  • Platzi
    Facebook and Instagram Ads professional course public Remote experience
    Platzi
    Nov 2020 - Dec 2020 (2 months)
    Creation of campaigns and personalized ads. Results measurement and performance monitoring.
  • Platzi
    Design Fundamentals
    Platzi
    Jun 2020 - Sep 2020 (4 months)
  • Crehana
    Photomontage for Advertising Campaigns
    Crehana
    Jan 2020
  • Platzi
    Facebook and Instagram Ads professional course, Marketing
    Platzi
    Jan 2020
  • Platzi
    Graphic Designer
    Platzi
    Jan 2018 - Jan 2020 (2 years 1 month)
  • G
    Google Adwords Certification public Remote experience
    Google Partners Academy
    Jun 2016 - Dec 2016 (7 months)
  • Platzi
    Google Adwords Professional Course public Remote experience
    Platzi
    Apr 2016 - Sep 2016 (6 months)
    Administration of campaigns in Google Adwords, organic positioning and payment, execution of outbound marketing campaigns.
  • Platzi
    Google Adwords Professional Course, Marketing
    Platzi
    Jan 2016
  • UADE
    Business Administrator verified_user Verified experience
    UADE
    Aug 2012 - Dec 2017 (5 years 5 months)
    - Analista administrativo Contable
Projects (professional or personal) verified_user 20% verified
  • M
    Course Promotion
    Muchila
    Jan 2024 - Apr 2024 (4 months)
    ●Creation of digital marketing strategy and launch and monitoring of campaigns on Google advertising networks (Search and Display).

    ●Optimization of campaign performance using Google Analytics and Google Tag Manager. Benchmarking of new relevant and effective keywords.

    ●Creation of UTM parameters to identify traffic sources and customize advertising campaigns.

    ●Generation and analysis of reports based on KPIs to measure the overall success of campaigns.

    ●Copywriting and social media management, where I also provided customer service through various social media platforms, enhancing customer engagement and satisfaction.
  • C
    Matte Painting for Advertising public Remote experience
    Crehana Utec Perú
    Nov 2020 - Jan 2021 (3 months)
    ●Analysis and end-to-end development of the advertising visual key for the new RENAULT Polar limited series.
  • TECHO
    TECHO Haiti
    Techo Haiti verified_user Verified experience public Remote experience
    TECHO, TECHO Haiti
    Jul 2020 - Aug 2021 (1 year 2 months)
    ●Graphic Designer and coordinator of the design and communications team as a Community Manager.

    ●Design of key visuals, production, and scheduling of monthly content for Facebook, Instagram, and Twitter.

    ●Team management, while also leveraging customer service skills to enhance community engagement and support. Led the communications and graphic design team to strengthen TECHO’s visibility and impact in Haiti. Coordinated social media management, content creation, and community engagement strategies to connect with volunteers, partners, and donors. Oversaw branding, visual materials, and campaigns to support fundraising and awareness initiatives. Provided guidance to the communications team while ensuring alignment wit
  • Crehanna
    Matte Painting and Photo retouching public Remote experience
    Crehanna
    Feb 2018 - May 2023 (5 years 4 months)
    ●Development of advanced techniques in Photoshop for the realization of an outdoor advertising photomontage and press of eco-friendly PHILIPS brand products
  • C
    Creation Marketing Program
    Cognitus S.A.C
    Jan 2017 - Jan 2020 (3 years 1 month)
    Realization of copywriting content for landing pages in WordPress, utilizing Divi/Elementor for layout design. Focused on interface design and user experience (UX/UI) for landing pages, while managing SEO/SEM strategies for optimal positioning. Acted as a community manager across social networks including Facebook and Twitter, using Hootsuite for effective management.

    Created digital campaigns and monitored their performance through statistical analysis, employing tools such as heat maps and conversion funnels. Conducted comprehensive reporting and data analysis to inform strategy. Managed work teams through agile methodologies, including Kanban, Scrum, and sprint reviews, ensuring efficient project execution. Additionally, I led
Awards verified_user 34% verified
  • Platzi
    Photography y Lightroom
    Platzi
    Sep 2020
  • Platzi
    Photography Fundamentals verified_user Verified experience
    Platzi
    Jul 2020 - Aug 2020 (2 months)
  • Platzi
    Illustration with Photoshop and Illustrator
    Platzi
    Jun 2020 - Jul 2020 (2 months)