Mercedes Monserrat

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CREATIVE DIRECTION

Bull Media Group|

Jan 2024 - Current (2 years 4 months)

Creative and direction for of the leading global streaming platforms for film and series. Strategic artistic direction for beginner and mainstream artists and musicians in collaboration with Sony Music Global. and for the agency and creative production company. Utilization of task management tools to optimize team time efficiency.

INTERACTIVE PROJECT MANAGER

Hogarth

Feb 2023 - Jan 2024 (1 year)

Team leadership and management of multiple simultaneous projects, working with one of the most prominent global technology accounts within the company. Responsible for strategic planning and execution of worldwide product launch campaigns. This position involved a deep understanding of international technological market dynamics with UX/UI knowledge.

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STRATEGIC CREATIVE DIRECTION

Bi Universe - Bi Media

Aug 2022 - Dec 2023 (1 year 5 months)

in new media strategy, consultation, and production on platforms such as Spotify

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LEAD CREATIVE MANAGER

Lanzallamas

Jun 2021 - Jul 2022 (1 year 2 months)

Brand management, production, creative strategy, and planning for PedidosYa, Enigma.art, Neutrogena, Roche, among others. Specializing in new media strategies, consultation, and production on platforms such as Spotify, YouTube, TikTok, and Podcasts.

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BRAND MANAGER

The Sello|

Sep 2019 - Nov 2021 (2 years 3 months)

Creative strategies for traditional and digital marketing for artists, working among platforms such as YouTube, Spotify, Apple Music, Amazon Music, among others. New Media strategy, including Spotify, YouTube, TikTok, and Podcasts.

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PRODUCT MANAGER

Sony Music Argentina

Jun 2017 - Feb 2022 (4 years 9 months)

Planning and strategy of creative digital and traditional marketing. Product development and artist releases while simultaneously working on various campaigns transactionally with different teams throughout the company.

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SOCIAL MEDIA DIRECTOR

Niña Buenos Aires

Jun 2016 - Jun 2017 (1 year 1 month)

Management of the agency's Social Media team, overseeing more than twelve active accounts. Creativity in generating unique content tailored to various social networks.

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DIGITAL CONTENT AND SOCIAL MEDIA DIRECTOR

Sony Music Argentina

May 2015 - Jun 2016 (1 year 2 months)

Production and planning of digital strategies and content for all national, Latin, and Anglo artists. Supervision of the social media team at Sony Music Argentina and production of the necessary content for each artist, considering their projects and networks. Working with Agencies to create content and strategies.

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PRODUCER / HOST

Posta FM

Feb 2014 - Nov 2022 (8 years 10 months)

Hosting, production, and content creation for FOMO, a podcast and audiovisual series for FLOW (Manijomio Channel), delivering weekly news updates with @matzorama.

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ONLINE MEDIA MANAGER

SocialSnack

Feb 2014 - Nov 2022 (8 years 10 months)

Management of Facebook and Twitter for the Techint Organization as Online Media Manager. Responsible for writing and designing digital content, as well as coordinating and producing digital content and strategies. Agency management and client communication with the company.

DIGITAL CONTENT EXECUTIVE

Turner BRoadcasting System

Aug 2013 - May 2015 (1 year 10 months)

Creativity and strategic planning of social media and digital content, as well as digital new media strategies for TBS, Warner Channel, TNT, Space, Glitz, and I.Sat.

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ACCOUNT ASSISTANT

Personally PR

Jun 2009 - Jun 2010 (1 year 1 month)

Preparation of reports, VAP, Clipping, Follow-up, Digital Clipping, competition analysis, management, compilation of newsletters, assembly of Press Kits, and assistance in accounts for clients such as Arcor, Banco Itaú, Prudential, Pantene, Gillette, Fratelli Branca, DirecTV, Un Techo Para Mi País, Acindar, Lanxess, GS1 , MasterCard, among others.

Mercedes Monserrat

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