Melvin Cotton Creator | Business Innovator | Award Winning Entertainment

Manager, Creative Operations

Smart Marketer

Jul 2024 - Current (2 years 4 months)

• Managing full creative cycle including personnel, team workflows, policies, processes & procedures
• Working alongside senior leadership to fulfill business needs & achieve corporate goals
• Providing guidance to a team of creatives, while increasing ad performance, metrics & defining the scope of creative strategy
• Identifying opportunities of improvement for department enhancement & team growth

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Owner/CEO

CTK Affiliates LLC

Jun 2015 - Current (11 years 5 months)

CTK & Affiliates is an production company creating content for film, television, digital and music platforms focusing on 3 pillars: “Impact, Empower & Legacy”
• Production producer, creator and concept developer of company project and business
• Film producer, director & writer
• Addressing the day-to-day business of the organization
• Event Coordinator, organizing and planning events
• Coordinating strategic marketing plans to for all business projects
• Developing business relationship, fostering growth with all company business partners
• Contract writing for business correspondence
• Brand management and development for company business, projects, correspondence
• Financial management and bud

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Entertainment/Creative Production Experience

Industry experience

Jun 2002 - Current (24 years 5 months)

• Creator of 2015 GLOW conference: developed the modules and coordinated the conference events including workshop curriculum and the finale show production concert (Palm Coast, FL)
• Creation & Management of the 2014 Impact Tour which featured Empowered Records, Triumfant Muzik & DKing Ministries: handled tour booking, management and event coordinating
• Creator of the CTK & Affiliates business finance seminar: which offers sessions teaching individuals how to structure their business and finances as it pertains to the entertainment industry and corporate business. (discussing state regulations, business laws, taxes, financial management structure, etc.)
• Executive Producer of Christ The King, University Of Power and State O

Creative Strategist

Smart Marketer

Dec 2023 - Jul 2024 (8 months)

• Led in the building and implementation of the creative services department
• Established departmental policies & procedures by developing/writing SOPs, successfully implementing protocols, and facilitating team growth
• Creating & writing business contracts, working alongside the corporate legal team
• Established seamless department operations including systems structure, workflows and best practices
• Developing job descriptions and training guides to facilitate team and personnel growth
• Talent relations management: Managing external talent by sourcing, identifying, building and establishing strong relationships with influencers, content creators and professional actors
• Participating in sales and onboar

Creative Producer

Pangaea

Sep 2021 - Feb 2023 (1 year 6 months)

• Producing top performing commercial ads for brand marketing (UGC & HQ-high quality commercials)
• Responsible for end to end production from creative conception through production execution & delivery of final product (commercial ads)
• Utilizing consumer research & data to create compelling commercial ads that target customer segments on platforms such as Facebook, Instagram, TikTok, YouTube and Television.
• Responsible for creative ideation, script/concept development and creative writing of commercial ads
• Successfully multi-tasking; balancing budget sheets/financials for multiple productions at a time.
• Skilled in iPhone & DSLR cinematography techniques that enhance UGC and HQ (high quality) commercial ads<

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Broadcast Producer

Sing For Joy w Tye Tribbett television concert on TBN

Mar 2020 - Apr 2020 (2 months)

Broadcast Producer for 2x Grammy Award winning artist Tye Tribbett’s television concert airing on TBN (Trinity Broadcast Network)
• Responsible for producing a successful broadcast airing in over 1 million households
• Managing production crew/personnel during television show airing
• Responsible for ensuring proper connectivity of all essential equipment for successful network programming
• Partnering with television studio creating an experience for viewing audience
• Troubleshooting tasks before, during and after production; providing solutions to insure a successful broadcast airing
• Leading broadcast team and personnel in capturing the best picture images for the viewing audiences.
• Providing creati

Plan Administrator

Newport Group

Jul 2018 - Sep 2021 (3 years 3 months)

• Managing a book of business of over $980 million in retirement assets
• Responsible for managing the full cycle benefits retirement plan enrollments (end of year & mid-year)
• Responsible for participant account reconciliation
• Responsible for the successful management of participants accounts, enrollment allocations, investments and deferral contributions
• Responsible for Researching and preparing Ad-Hoc accounting reports for all benefits retirement plans under management
• Responsible for auditing participants quarterly statements including the final dollar amounts, investment funds, total contributions & distributions
• Successfully worked cross-functionally across departments (internally & externally)

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Broadcast Producer

LiVe Church Orlando at The Holy Land Experience

Jun 2018 - Sep 2021 (3 years 4 months)

(watch the live broadcast here at: www.livechurchorlando.com )
• Responsible for producing a quality broadcast experience for the viewing audiences
• Responsible for the development and overseeing the live broadcast production(s) on weekly basis
• Providing creative insight that improves the broadcast experience for viewing audiences
• Leading broadcast camera crew and personnel in capturing the best picture images for the viewing audiences.
• Develop and train new personnel/staff added to the broadcast and production team
• Partnering with the sound and audio department in creating a production experience

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Creative Producer

Faith Food show series

Feb 2018 - May 2021 (3 years 4 months)

Join us every Sunday at 6pm EST for brand new episodes of Faith & Food. Watch episodes here on: Youtube.com/FaithFoodTV
• Responsible for the creative development of Faith & Food show series.
• Overseeing all aspects of show production
• Creating new show concepts, pitching ideas and developing each show episodes scripts/outline
• Structuring business contracts with sponsors; creating new business ventures increasing the shows brand and viewing audience
• Creating and managing shows filming budget. Responsible for the proper financial allocation for each episode and maintaining an expense reports
• Using stra

Professional Development Programs Manager

Charles Schwab

Sep 2012 - Jul 2018 (5 years 11 months)

Led the initiative in successfully spearheading, creating & developing Charles Schwab’s cross-country professional development programs (Implemented in Orlando, FL; Denver, Co & Indianapolis, IN)

Founder & Creator of the Charles Schwab College-To-Careers program, which is a program that partners with local colleges and universities by educating young professionals and helping to build their careers through leadership training, interview training, among others (established in Orlando, FL; Denver, CO; Indianapolis, IN)

Responsible for the overall development of the program including training materials, presentation modules, and creating internal and external partnerships

Partner with Charles Schwab’s Diversit

Financial Consultant - Advisor Custody & Trading

Charles Schwab

Oct 2011 - Jul 2018 (6 years 10 months)

Provide financial advice to Charles Schwab's Independent Registered Investment Advisors partners (RIA) related to products and best solutions for managing clients investments, corporate & organizational accounts

Responsible for inputting, monitoring and approving journal entries for client accounting transactions

Responsible for preparing financial reports displaying clients, business and market data that forecasts and supports key decisions.

Overall management of client assets which includes market securities transactions and approvals, in addition to compliance risk analysis

Learning development mentor for the Advisor Custody & Trading division: assisting with the successful development of ne

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Event Coordinator

The Lounge

Apr 2011 - Dec 2012 (1 year 9 months)

Responsible for the Overall management of The Lounge 360 monthly entertainment events which include: scheduling, event marketing & promotions, financial budgeting, new talent scouting, and producing successful events

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Owner & Executive

Empowered Records

Aug 2010 - Mar 2016 (5 years 8 months)

• Financial Management, Analysis & Forecasting: managing the company's budget for events, music albums & projects, video productions, overall marketing strategies/promotions & travel expenses
• Organizational Development: ensuring the successful development of company's products and staff; ultimately resulting in the acquisition of an national distribution contract with Infinity/Central South Distribution Inc.
• Christian Hip Hop recording artist: writer, producer
• Handling the labels Artist Relations, contract writing and negotiations with artists, scouting new artist talent
• Coordinating concert/touring, events, and booking for Empowered Records artists throughout cities & states across the Southeast region of the Un

Marketing Intern

Campus Apartments

Jul 2010 - Jul 2011 (1 year 1 month)

• Responsible for the development of marketing campaigns and strategies for execution; and the successful acquisition of vendors and local business partnerships for cross-promotion of products
• Creative and dependable team leader charged with developing and implementing marketing tactics that targeted new clients and increased corporate brand awareness
• Maintained the company’s website, social media channels and created monthly newsletters for clients
• Events and program planning for all marketing and promotional events, which led to increased traffic and new
business
• Liaison between management and clients to aid in problem solving and provide clients with favorable outcomes

Intern

CSX

May 2009 - Jun 2010 (1 year 2 months)

CSX Transportation is a railroad company that moves freight goods throughout the northeast region of the United States. I worked part-time as an intern in the Intermodal & Technology departments:
• Computer software systems manager, responsible for software updates and overall systems management in the Technology mainframe department.
• Responsible for managing communications between field agents and Intermodal department staff
• Updated invoice reports systems and verified contents in computer systems software
• Assisted dispatch in communicating urgent messages to operations staff and company departments
• Used computer systems software (Pegasus & Mainframe) for inventory management, and system servers monitoring

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Intern

Blacksonville LLC

Mar 2009 - May 2010 (1 year 3 months)

I worked closley with Blacksonville Marketing company in Jacksonville, FL co-Founder Jermyn Shannon El as his assistant during my junior year at Edward Waters College.

Enrichment Coordinator

Communities In Schools of Jacksonville

Apr 2007 - May 2009 (2 years 2 months)

Communities in Schools of Jacksonville, FL is a non-profit organization and a after school program for at risk youth in the Jacksonville area. I worked as a enrichment coordinator at Paxon Middle School & Butler Middle School assisting teachers in the classroom, student with their homework and planning events for youth groups ages 11-16 years old.

Melvin Cotton

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Melvin Cotton

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