Melody Louise Downing  new_releases

I’m a filmmaker, creative director and co-founder of UMMU, a women’s health platform built around personalised science, epigenetics and generational wellbeing.

My work sits at the intersection of storytelling, technology and human behaviour. As a commercial director, I’ve created campaigns across beauty, health, lifestyle and sport, working with brands including Maybelline, L'oreal, Logitech, Nike and Oppo. I specialise in crafting cinematic, emotionally intelligent films that make science, product and brand ideas feel human.

Alongside directing, I lead the creative vision for UMMU, shaping the brand, product narrative, marketing strategy and consumer experience. UMMU is built to help women understand their bodies through personalised health data, DNA, epigenetics and expert-led guidance, with a focus on fertility, pregnancy, postpartum and long-term wellbeing.

Across both worlds, my focus is the same: taking complex ideas and making them feel clear, beautiful, useful and emotionally resonant. Whether I’m directing a campaign or building a health-tech brand, I’m interested in work that changes how people see themselves, their bodies and the future.