Melissa Ohlsson

O

Freelance Group Account Director

Ogilvy CPT

Oct 2024 - Dec 2024 (3 months)

Led strategic planning and execution of integrated marketing campaigns for global clients including Marriott International, Turkish Airlines, Pep, Dunlop, and Shiseido. Managed multi-disciplinary teams across digital, social media, print, and broadcast channels. Conducted performance reviews and reporting, providing actionable insights to optimize campaign effectiveness and ROI. Developed pitches, secured new business opportunities, and strengthened client retention.

F

Fractional Chief Marketing Officer

Flowz LLC,

Jan 2024 - Sep 2024 (9 months)

Led global marketing team (Creative Director, Digital Marketing Manager, Designers, Content Writers, and Project Manager). Spearheaded the rebranding from Office Beacon to Flowz from an internal and consumer marketing perspective. Developed and executed B2B & B2C marketing campaigns across video, email, and social media. Collaborated with the sales team to generate qualified marketing leads and drive conversions. Managed global quarterly marketing strategies across 5 international locations.

S

Global Marketing Consultant

Steenberg Vineyards,

Jul 2023 - Jan 2024 (7 months)

Developed integrated marketing plans for local and Digital Marketer | Strategist global brand expansion. Managed the execution of multi-channel marketing strategies covering digital, trade, and key accounts. Conceptualized brand events and collaborated with event managers on implementation. Drove brand awareness through digital and influencer marketing initiatives.

Y

Marketing Strategist – Events

Young Presidents' Organization (YPO),

Jul 2022 - Jul 2023 (1 year 1 month)

Developed and executed marketing strategies for YPO Global Events & Trade Shows. Partnered with event teams to craft engaging content for high-profile corporate gatherings. Managed marketing lifecycle campaigns to maximize event participation and brand exposure.

M

Freelance Digital Communications Manager

Montreux Comedy (Johannesburg Comedy Festival)

Jan 2021 - Jan 2022 (1 year 1 month)

V

Head of Strategy

Volt Africa (Independent Media)

Dec 2020 - May 2021 (6 months)

Led a team of senior and junior digital strategists in crafting data-driven digital marketing strategies. Managed campaign development, content approvals, and reporting for SMME clients. Allocated resources and collaborated with the sales team on new business opportunities.

B

Freelance Senior Digital Strategist

Behavioral Change Agency

Sep 2020 - Jan 2021 (5 months)

S

Digital Manager

Smile 90.4FM

Apr 2019 - Dec 2020 (1 year 9 months)

Oversaw digital content production for website, social media, and app platforms. Led campaign strategies, digital creative direction, and community engagement efforts. Implemented digital tools like Google Analytics, Sprout Social, and Hootsuite. Led the team to win a National Radio Award for Best Multi-Channel Promotion

Senior Social Marketing Specialist

Native Vml

Nov 2018 - Mar 2019 (5 months)

Social Media strategies, liaising with creative team on social media concepts for brand campaigns, live social media coverage of events, Manging the Pernod Ricard portfolio (Jameson, Absolut Vodka, Chivas Regal), manage paid media briefs Paid Social Marketing for Pernod Ricard brands, creating paid campaigns,paid media strategy, optimization

L

Senior Social Media Manager

Liquorice (Publicis Groupe)

Dec 2017 - May 2018 (6 months)

Developed social media strategies for major brands: J.C. Le Roux, Nederburg, Two Oceans Wines, and Purity. Managed paid media briefs, content creation, and customer engagement.

T

Marketing + Communications Manager

Treble Sporting Marketing

Nov 2016 - Dec 2017 (1 year 2 months)

Led PR and digital campaigns for sports marketing clients Club Newlands, Springboks Supporter's Club. Managed media relations, event activations, and online campaign execution.

S

Managing Director + Founder

Saint Jude Communications

Jan 2016 - Current (10 years 5 months)

V

PR Account Manager

Vivid Luxury

Feb 2013 - Jan 2015 (2 years)

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