Melissa Gomez

Marketing Operations Manager & Project Manager

THE MENDOZA LAW FIRM

Jun 2025 - Current (1 year 1 month)

Coordinate multidisciplinary teams in the U.S. for the planning, strategy, and implementation of marketing campaigns focused on measurable results. Manage events, digital media, and traditional channels, integrating awareness and conversion actions into a unified strategic plan. Analyze results and optimize campaigns in real time, generating actionable insights to improve ROI and efficiency. Standardize and enhance operational processes, enabling the company to handle higher traffic and project volume without compromising quality or timelines. Act as liaison between creative, media, and operations teams, ensuring clear communication and on-time delivery.

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Media Supervisor

IPG Mediabrands (UM)

Sep 2023 - Jun 2025 (1 year 10 months)

Led 360° media strategies at national and local levels, maximizing visibility, investment, and ROI across omnichannel campaigns (OOH, TV, radio, cinema, digital, influencers, programmatic, CTV, activations). Managed multidisciplinary teams, ensuring efficient execution, KPI achievement, and continuous optimization. Negotiated with strategic media partners, optimizing budgets and increasing investment profitability. Analyzed campaign performance through metrics and insights, implementing tactical and strategic optimizations aligned with business objectives. Drove operational efficiency by standardizing processes and ensuring quality throughout all campaign phases. Additionally, utilized Notion as a collaborative tool to enhance cross-functio

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Marketing Operations Manager

Steak Center

Aug 2022 - Aug 2023 (1 year 1 month)

Directed digital strategies on TikTok, Instagram, Facebook, and WhatsApp, increasing reach, engagement, and conversions. Supervised the creative team, ensuring brand consistency and stronger audience engagement. Optimized customer experience across digital and physical environments, achieving smoother and more effective interactions. Managed physical and virtual inventories, maximizing resources for promotions and pricing strategies. Additionally, utilized Notion as a campaign operating system at Steak Center, where I built linked databases for the content calendar, briefs, tasks/owners, and approvals. This included setting up meeting notes and quality assurance templates, as well as using relations and rollups to surface status, blockers,

Talent Operations & Marketing Consultant

Yalo

Nov 2021 - Aug 2022 (10 months)

Implemented Greenhouse and designed analytical dashboards, improving visibility and decision-making in recruitment. Redesigned reports and key metrics, strengthening the monitoring of hiring OKRs and KPIs. Optimized the talent acquisition funnel, enhancing segmentation and efficiency in sourcing strategic profiles. Developed hiring communication strategies, strengthening employer branding and attracting high-quality talent. Additionally, utilized Notion as a central repository for maintaining linked databases related to the recruiting pipeline, OKRs/KPIs, intake briefs, and status notes. This documentation included playbooks and quality assurance processes, ensuring seamless handoffs and complementing the functionalities of Greenhouse and t

Marketing Operations Manager

Bumble Inc.

May 2021 - Nov 2021 (7 months)

- Led strategic planning and execution of 360° campaigns across LATAM, ensuring consistency and strong regional results. - Developed and optimized operational processes, improving team efficiency and performance. - Managed media relations in English, Spanish, and Portuguese, facilitating multinational coordination. - Ensured legal and contractual compliance, reducing operational risks. - Utilized Notion as part of standard project management tools to maintain alignment among stakeholders and enhance visibility of work, which was crucial for coordinating multinational efforts and adhering to tight timelines. My experience in planning and executing campaigns directly contributed to optimizing operational processes, enabling teams to perfo

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Marketing Operations Coordinator

México

Jan 2020 - May 2021 (1 year 5 months)

Established and led the Marketing Operations function in Mexico, implementing methodologies and processes aligned with global goals. Supervised acquisitions and budget control in Mexico and Brazil, optimizing resources and negotiations. Coordinated execution of360° strategies, ensuring alignment between local and global teams.

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Commercial Coordinator–Jun

MINEREX LCC (Pharmaceutical Industry)

Jan 2018 - Dec 2019 (2 years)

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