Melanie Barreto Gomez Content Strategist

Content Strategist

YAMU Media

Jan 2022 - Oct 2023 (1 year 10 months)

• Developing clear and engaging content strategies that are consistent with the clients brand image and addresses both business goals and consumer needs.
• Manage and edit a team of copywriters.
• Creating, adjusting, and managing the editorial calendar.
• Conduct brand workshops to create the mission, vision values and purpose for our clients.
• Create content sales proposals for new prospects.
• Create content for websites, landing pages, emails, blogs and any other asset needed to assist the copywriters.

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ContentCreator

Newton Vision Corporation

Jan 2022 - Oct 2023 (1 year 10 months)

As a content creator I support the marketing department creating all the content strategies forthe different brands we manage.
• Generate content strategies and channel selection.
• Create content forwebpage, social media, and web structure.
• Social media management.
• Create content for email marketing campaigns and supervise the performance.

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AT&T agent mobility retention

de servicios variados Reporne S.A (Red de Servicios Facilito Prosegur),

Aug 2019 - Jan 2020 (6 months)

As a withholding agent for AT&T my job was to follow a flow of communication with the client that will lead him to choose the solutions that the client designed for user retention.
• Focus on improving the user experience through that point of communication to improvethe image of the company and solve any doubt the customer might have in that interaction.

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Editor web

HUMBRAL CUBA

Dec 2016 - Jul 2017 (8 months)

Generate communication strategies online and offline for Metrocuadrado.com, to position the brand, give value to the user and increase traffic to the site.
• Increase in portal traffic by more than 50% compared to the previous year.
• Creation of email marketing strategy, as an additional channel, which increased the opening rate and improved the ctr, which went from 1% to 4%.
• Implementation of SEO techniques and digital content strategies to improve time spent on page and bounce rate.
• Redesign of content pages based on user experience and improve site navigability.
• Evaluate digital channels and create strate

Content Coordinator

WePlann

Jan 2016 - Jan 2017 (1 year 1 month)

Create content strategy that meets the standards of search engines and will encourage the purchase and positioning of the brand through different channels.
• Plan, execute and optimize online marketing efforts, including email marketing.
• Coordination with SEM agency to optimize the budget and achieve advertising objectives.
• Inventory update, descriptions, content creation that will support the sale of products.
• Receipt of doubts or complaints through chatbots, and assistance to customer service to obtain insights that will improve the communication strategy.
• Evaluate the customer journey to create strategies that help in the navigation of the clientin the portal.

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Communication Leader

SocialHack

Jan 2015 - Jan 2016 (1 year 1 month)

Responsible for the communication team and to offer consulting in digital marketing toclients of the agency.
• Create content for web pages, and software's.
• Generate digital marketing strategies based on offering value to followers
• Create identity, brand manuals and technical manuals for customers.
• 360 marketing strategies for customers, including email marketing.
• Integrate of agile and scrum methodologies to coordinate the work between teams.

Communications Director

Avec

Jan 2014 - Dec 2015 (2 years)

Responsible for managing public relations and internal communication of the NGO.
• Manage of the public image for the approval of a budget by the government, which would help in the education of low-income children part of "Fe y Alegria". This project that gave results in a period of 8 months.
• Manage the internal communication of the company with more than 300 employees.
• Cover external events, organize events for collaborators and press conferences.
• Manage social networks, generate press releases, create website content and create editorial content for the internal magazine.

Web Content Coordinator

CleanPerception

Jan 2013 - Jan 2014 (1 year 1 month)

Coordinate the external content agency and the team of copywriters, to ensure the quality,

compliance and correct implementation of the strategies, which will improve the online reputation of customers.
• Evaluate the positioning of customers in Google and establish a diagnosis for the creationof strategies, which would allow to depose negative content and position positive content.
• Meeting with clients to offer advice on reputation management in search engines.
• Create sites in WordPress and upload the generated content, considering requirements for organic positioning.
• Bimonthly report forthe review of the scope, the readjustment of the strategies and thestatus of the reputation of each client.

Melanie Barreto Gomez

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Melanie Barreto Gomez

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