Melanie Barreto Gomez Content Strategist

Content Strategist

Yamu Media

Jan 2022 - Oct 2023 (1 year 10 months)

• Developing clear and engaging content strategies that are consistent with the clients brand image and addresses both business goals and consumer needs. • Manage and edit a team of copywriters. • Creating, adjusting, and managing the editorial calendar. • Conduct brand workshops to create the mission, vision values and purpose for our clients. • Create content sales proposals for new prospects. • Create content for websites, landing pages, emails, blogs and any other asset needed to assist the copywriters.

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ContentCreator

Newton Vision Corporation

Jan 2022 - Oct 2023 (1 year 10 months)

As a content creator I support the marketing department creating all the content strategies forthe different brands we manage. • Generate content strategies and channel selection. • Create content forwebpage, social media, and web structure. • Social media management. • Create content for email marketing campaigns and supervise the performance.

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AT&T agent mobility retention

de servicios variados Reporne S.A (Red de Servicios Facilito Prosegur),

Aug 2019 - Jan 2020 (6 months)

As a withholding agent for AT&T my job was to follow a flow of communication with the client that will lead him to choose the solutions that the client designed for user retention. • Focus on improving the user experience through that point of communication to improvethe image of the company and solve any doubt the customer might have in that interaction.

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Editor web

HUMBRAL CUBA

Dec 2016 - Jul 2017 (8 months)

Generate communication strategies online and offline for Metrocuadrado.com, to position the brand, give value to the user and increase traffic to the site. • Increase in portal traffic by more than 50% compared to the previous year. • Creation of email marketing strategy, as an additional channel, which increased the opening rate and improved the ctr, which went from 1% to 4%. • Implementation of SEO techniques and digital content strategies to improve time spent on page and bounce rate. • Redesign of content pages based on user experience and improve site navigability. • Evaluate digital channels and create strategies to increase growth through content.

Content Coordinator

WePlann

Jan 2016 - Jan 2017 (1 year 1 month)

Create content strategy that meets the standards of search engines and will encourage the purchase and positioning of the brand through different channels. • Plan, execute and optimize online marketing efforts, including email marketing. • Coordination with SEM agency to optimize the budget and achieve advertising objectives. • Inventory update, descriptions, content creation that will support the sale of products. • Receipt of doubts or complaints through chatbots, and assistance to customer service to obtain insights that will improve the communication strategy. • Evaluate the customer journey to create strategies that help in the navigation of the clientin the portal.

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Communication Leader

SocialHack

Jan 2015 - Jan 2016 (1 year 1 month)

Responsible for the communication team and to offer consulting in digital marketing toclients of the agency. • Create content for web pages, and software's. • Generate digital marketing strategies based on offering value to followers • Create identity, brand manuals and technical manuals for customers. • 360 marketing strategies for customers, including email marketing. • Integrate of agile and scrum methodologies to coordinate the work between teams.

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Communications Director

Avec

Jan 2014 - Dec 2015 (2 years)

Responsible for managing public relations and internal communication of the NGO. • Manage of the public image for the approval of a budget by the government, which would help in the education of low-income children part of "Fe y Alegria". This project that gave results in a period of 8 months. • Manage the internal communication of the company with more than 300 employees. • Cover external events, organize events for collaborators and press conferences. • Manage social networks, generate press releases, create website content and create editorial content for the internal magazine.

Web Content Coordinator

CleanPerception

Jan 2013 - Jan 2014 (1 year 1 month)

Coordinate the external content agency and the team of copywriters, to ensure the quality, compliance and correct implementation of the strategies, which will improve the online reputation of customers. • Evaluate the positioning of customers in Google and establish a diagnosis for the creationof strategies, which would allow to depose negative content and position positive content. • Meeting with clients to offer advice on reputation management in search engines. • Create sites in WordPress and upload the generated content, considering requirements for organic positioning. • Bimonthly report forthe review of the scope, the readjustment of the strategies and thestatus of the reputation of each client.

Melanie Barreto Gomez

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