Claudia Mejia Londoño

Claudia Mejia Londoño  new_releases

About

Detail

Social Communicator and Journalist, master in Marketing Management. Wide experience in marketing B2B, strategic campaign planning , execution, budget admin.
Bogotá, Bogota, Colombia

Timeline


work
Job
school
Education

Résumé


Jobs verified_user 0% verified
  • IBM
    Campaign Manager - Spanish South America
    IBM
    Mar 2015 - Sep 2021 (6 years 7 months)
    - Worked for different business units at IBM. I successfully led, with the LATAM team, four campaigns simultaneously, fulfilling deadlines, budgets, and increasing new high-quality leads. - Gathered qualitative and quantitative insights related to customer needs, with the sales team, and also through the business pipeline gaps, results from previous tactics, and market opportunity, aligning the marketing strategy, to contribute 35% to the business. - Led, according to business and marketing priorities, the integration of activities from Spanish South America countries, in the digital strategy (Content, Web, Paid Digital, Social Media, Nurture Emails, Content Syndication), from LATAM, accomplishing integrated campaign maps, and accuracy in
  • IBM
    Field Marketing - Colombia
    IBM
    Jan 2008 - Mar 2015 (7 years 3 months)
    - Led the definition of the marketing strategy to support the sales team, including business partners, and in alignment with business priorities from all IBM business units. - Gathered insights related to customer needs, business pipeline gaps, competency, and market opportunity, aligning the marketing strategy, to contribute 35% to the business. - Interacted with IBM marketing team from all business units, to have an integrated plan, and aligned with business priorities. - Worked with the sales team to measure and ensure the effectiveness and results of marketing activities, achieving the expected business goals in terms of demand generation, opportunity progression, and awareness.
  • Symantec
    Field Marketing – Andean and Nola region
    Symantec
    Nov 2005 - Jan 2008 (2 years 3 months)
    Define and execute the marketing plan for the Andean region (Colombia, Peru, Ecuador, and Venezuela) as well as the Caribbean and Central America, according to business priorities, ensuring also a correct marketing budget administration, as well as the return on investment, supporting the sales team to achieve business results.
  • Symantec
    Consumer Sales Representative - Andean region
    Symantec
    Jun 2004 - Nov 2005 (1 year 6 months)
    Develop and support distribution channels for Norton Antivirus in the region, through enablement and marketing strategies for demand generation, and awareness.
  • T
    Project Management
    TMN Agencia
    Oct 2003 - May 2004 (8 months)
    Develop and manage marketing and communications projects for enterprises, according to customer business priorities.
  • IBM
    Integrated Marketing Communications - Colombia
    IBM
    Jun 2002 - Sep 2003 (1 year 4 months)
    Execute marketing tactics in alignment with the marketing plan for each IBM business unit (Infrastructure, Software, and Services), ensuring a correct marketing budget administration, timelines, and the return on investment in alignment with business goals.
  • IBM
    Field Marketing Software (Informix & DB2) - Colombia
    IBM
    Aug 2001 - Jun 2002 (11 months)
    Define the strategy as well as the marketing plan for the database software business unit (Informix and DB2), based on business priorities, insights from sales, market opportunity, and business pipeline gaps, ensuring an accurate marketing execution, achievement of expected results, and effectiveness.
  • I
    Field Marketing - Colombia
    Informix Software
    Aug 1997 - Jul 2001 (4 years)
    Define and execute the marketing plan for Colombia, according to business priorities, sales team insights, market opportunity, and business pipeline gaps, framed into an integrated strategy, with internal communications, demand generation tactics, and public relations, boosting to drive revenue for the business, and brand positioning, as well as ensuring a correct marketing budget administration, and the return on investment, based on business goals.
  • NCR Corporation
    Coommunications Coodinator - University Internship
    NCR Corporation
    Jun 1996 - Jun 1997 (1 year 1 month)
    Support marketing and communications execution, and lead internal communications activities.
Education verified_user 0% verified
  • Politécnico Grancolombiano
    Marketing Management
    Politécnico Grancolombiano
    Jul 1998 - Jun 2004 (6 years)
  • Universidad de la Sabana
    Social Communicator and Journalist
    Universidad de la Sabana
    Jul 1991 - Aug 1997 (6 years 2 months)
Awards verified_user 0% verified
  • -
    - Colleague that seeks to obtain the maximum potential from the marketing model. Dec. 2020
  • -
    - Colleague that is always available to share her knowledge and support the team. June 2021