Pamela Hennessy

Marketing Communications

Regroup Mass Notification

Feb 2021 - Feb 2023 (2 years 1 month)

- Marketing communications, content, digital collateral

Director Marketing Communications

Regroup Mass Notification

Nov 2016 - Mar 2018 (1 year 5 months)

- Regroup Mass Notifications is an industry leader in critical and day-to-day communications in education, government, health care and other enterprise applications. - Created corporate branding and messaging standards for existing and new market spaces - Oversaw and directed all customer-facing assets including website, email campaigns, content, social media, collateral materials and support materials - Directed marketing and creative services staff and managed all aspects of marketing communications - Coordinated with Product and Business Development on new releases and go-to-market strategies - Established SEO and social media strategies

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Director Marketing Communications

Rogers Software Development

Oct 2014 - Nov 2016 (2 years 2 months)

- Point of Sale software solutions for the personal services industry. - Created all digital assets and collateral materials - Created vertical market strategy and worked with Business Development, Product and Sales to bring new offerings to market - Redesigned company website, email campaigns and digital advertising assets - Developed outbound campaigns, social strategy and SEO/SEM - Developed technical support and tutorial materials for customer support

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Owner

SOMOwebs

May 2013 - Feb 2023 (9 years 10 months)

- Complete Web Services for North, Central and South America. We offer online and marketing consultation, communications and content services, creative direction and all things digital.

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Global Media Manager

Ocean Optics – Ocean Insights

May 2007 - Mar 2013 (5 years 11 months)

- Developer and manufacturer of scientific-grade sensing equipment and complementary technologies. - Directed global marketing teams and oversaw all corporate communications including public relations and customer-facing content - Responsible for digital strategy, collateral, product branding and trade show operations - Created complementary marketing efforts including social media, Spectroscopy TV, tutorial content and customer forums - Established brand guidelines for global use - Worked with Sales to develop CRM standards

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Director of Marketing

KelbyOne

Jun 2005 - Jul 2007 (2 years 2 months)

- Producer of instructional magazines, books, DVDs and video podcasts for creative professionals. - Responsible for growth marketing of Layers magazine, Photoshop TV, Illustrator Techniques - Worked with creative staff to produce advertising, digital assets, copy and content - Created go-go-market strategy for legacy products and new releases - Developed and executed trade show strategy - Established B2C KPIs for Sales and Marketing of instructional magazines, books and DVDs

1

Director of Marketing

1 Nation Technology Corporation

Jun 1997 - May 2005 (8 years)

- Secondary market provider of telecommunications and integrated circuits. - Print and digital design, including website, product logos and corporate brand - Design and development of corporate website - Copy writing and editing - Planning and budgeting of advertising and public relations - Marketing strategy and analysis - Development and deployment of company's CRM software

Pamela Hennessy

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