Senior Analyst – Brand Advocate
The Home Depot
Aug 2024 - Feb 2025 (7 months)
• Developed a Tableau dashboard for competitor analysis, uncovering a significant annual sales gap of $150,000.
• Conducted and executed an SEO keyword analysis, resulting in a 22% year-over-year increase in site visits.
• Leveraged Adobe Customer Journey Analytics to pinpoint customer experience gaps and achieve a 180 basis point increase in year-over-year conversion rates.
• Oversaw the enhancement of more than 100 product information pages, leading to an 11% year-over-year increase in gross demand.
• Managed the Rubbermaid account, one of our highest-grossing vendors in Home Depot's portfolio, performing analyses to drive gross demand, visits, and conversion rates.
• Created and led presentations for bi