Max Araya Westover Técnico Profecional Logística International

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Director Manager

Developing and leading the digital strategy, brand awareness and demand of several brands. Data analyst, tracking, reporting, optimization and business intelligence. Crisis management, reputation and

Jan 2016 - Current (10 years 4 months)

Main Achievements: Developer in rural urbanism in Rio Cuarto, Costa Rica, 25 lots in the first stage, construction of street, sidewalks, drinking water pipes, electricity and houses of social interest. One hectare available to future develop in Rio Cuarto and 2 hectares in La Tigra de San Carlos. Construction and establishment of Studios to start a new personal business in the area of tourism in Costa Rica as a Bed and Breakfast modality business.

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Interaction within each country Senior Management Team

Jun 2015

(SMT) to promote the integration of the cluster north business development. Main Achievements: HN: Americas CEO AWARD 2012 for Outstanding Results under Exceptional Circumstances Runner Up. For dedicated leadership and outstanding accomplishment within the Americas Region. HN: Americas CEO AWARD 2012 for Turnaround Country of the Year SV: Americas CEO AWARD 2012 for Star Sales Team of the Year Runner-Up. For dedicated leadership and outstanding accomplishments within the Americas Region. SV: Americas CEO AWARD 2012 for Business Performance Management Team of the Year.

Lead the management team of Guatemala

DHL Global Forwarding Colombia for 8

2013 - 2014 (1 year 1 month)

as well. Accomplishment with budget target by

Managing Director of Cluster North of Central American (Guatemala, Honduras, El Salvador)

DHL Global Forwarding Colombia for 8

Jul 2012 - Jun 2015 (3 years)

From July 2012 to June 2015 Managing Director of Cluster North of Central American (Guatemala, Honduras, El Salvador)

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Achievement (DGFF CEO KPIS)

Third Quarter

2012

AWARD SEA IT, SELL IT campaign 2012 HN: Keeping into the top 5 countries of Tier 3 for 9 months on the roll 2013 for the Target Score Achievement (DGFF CEO KPIS) GT: Keeping into the top 6 countries of Tier 3 for 9 months on the roll 2013 for the Target Score Achievement (DGFF CEO KPIS) GT: Re-organization of the Customer Services Department GT: Improvement of the EOS results in active leadership (11%) and engagement (1%) Overall from 9% to 11%. SV: Improvement of the EOS results in active leadership (4%) and engagement (5%) Overall from 82% to 84%.

Managing Director

DHL

Nov 2010 - Jul 2012 (1 year 9 months)

Responsible for the supervision, planning and implementation of the process of integration of all activities between DHL ARWEST CENAC and DGF MEXICO. Establishment of the Organizational foundations for a solid growth of the business in both regions, Administration and handling of the ground transportation in the region, achieving successful economic performance and growth of operations in the region Central America and Mexico (CENAC). Main achievements: • Turnaround of trucking business from critical situation to extraordinary improves to gain and add value to the entire network. • Successful implementation of the integration process in Mexico. • Optimization of physical and financial resources for the achievement of resul

Regional Operations Manager

DHL

Oct 1999 - Oct 2010 (11 years 1 month)

Active participation in the process of integration (fusion) between Transportes Internacionales Arwest S.A. with Grupo CORMAR; Product of the acquisition of Grupo CORMAR of ARWEST. Re- design the operations in the region, including Mexico and Colombia. Administration and sale of assets of the company (85 trailers) Selection and purchase of new assets (150 trailers, trucks) Participation in sale of ARWEST Colombia to DHL GLOBAL FORWARDING COLOMBIA. Administration and supervision of ground transportation in CENAN and Mexico. Development and implementation the ground system of export (SET) in all stations of CENAM, Guadalajara, Mexico, and Cd.Hidalgo. Re-design and implementation of routes, development of the business LTL In the region, i

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Vice-President

Negocios Internacionales en el Instituto Politécnico Nacional

Sep 1987 - Sep 1999 (12 years 1 month)

Active participation in the development of the business of ground transportation in Central America, Mexico and Colombia. Founding Partner of Arwest Colombia S.A. Design and implementation of the first multimodal route between the Barranquilla port and Limón port in Costa Rica, distributing LCL cargo from Colombia to all the countries of Central America. Active participation in the negotiations of the free trade treaty of Costa Rica - Mexico that achieved the current mechanisms of Central American import of trailers in Mexican territory. Responsibility in sales, marketing and the development of the brand "ARWEST" in the region. Development of specialized personnel in the industry of international transport. Skills, Seminars and Tr

Max Araya Westover

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