Mauricio Marroquín

Head of Performance

Seedtag

Sep 2022 - Current (2 years 9 months)

Group Digital Lead

Hearts & Science

Mar 2020 - Nov 2022 (2 years 9 months)

E

Head of Digital

Effective Media Group

Jul 2017 - Mar 2020 (2 years 9 months)

- Digital transformation of the agency, creating and leading the Digital area with brands that hired traditional media: Oxxo, Alpura, Grupo Alen, KoolAid (Kraft), Samsonite, IMG, Amstrong Laboratories, among others. - Planning and strategy, customer care and negotiation, budget management (clients and internal), team development and coordination.

A

Business Developer Director

All Def Media

Apr 2016 - Jun 2017 (1 year 3 months)

- Promote company strategies, scope of commercial objectives. Closing deals. Managements and financial control. - Conception of ideas for planning proposals in search of achieving the objectives. - New business and open market.

Digital Director

MediaCom

Apr 2015 - Dec 2015 (9 months)

- Development of integral digital strategies as Social Media, SEO, SEM and Programatic Buying. - Coordination of equipment for VW group (VW Brand, VW Bank, Seat, Audi, Porch). - Global and regional POC for brands. Achievements: VW Share of Voice increase by 5% per year; 50% increase in traffic to the Seat site; B2B campaign creation for Audi; increase in user loyalty through retargeting campaigns.

Digital Manager

Starcom Mediavest Group

Aug 2013 - Apr 2015 (1 year 9 months)

Media strategy, budget management, evaluation, negotiation and conciliation with media, campaign optimization, preparation of competition reports. Achievements: Strategy and coordination of an operating team of more than 20 people and purchases in 40 countries for the various products and services in the Banamex, Expedia, Novartis and CPTM account.

Y

MDC (Sales Producer)

Yahoo!

Oct 2008 - Jul 2013 (4 years 10 months)

Coordination of the operations area in Latin America. Comprehensive campaign planning for Display and Mobile. Support to the sales department for the implementation and campaign monitoring. Preparation of statistical reports, as well as internal software management. Customer care and technical advice. Work with brands to develop strategy and positioning.

M

Account Supervisor (Planner)

Media Direction OMD

Dec 2005 - Sep 2008 (2 years 10 months)

Development and planning of advertising campaigns based on strategies and analysis for brands such as Pond´s, Herdez, GSK, Nokia. Supervision of administrative processes and coordination of advertising campaigns. Creative development. Preparation of competition reports. Administrative control. Media hiring. Customer service and public relations. Negotiation with media and suppliers. Management of IBOPE and BIMSA packages such as ADSPEN, TGI, MSS, MEDIA QUIZ and CHECK. Software management specialized in strategy planning and marketing.

G

Brand Supervisor

GRUPO AUTOKAM AGENCIA CHRYSLER

Jan 2003 - Dec 2005 (3 years)

Brand protection supervisor, the good use of the corporate image in all the materials of the company and in the points of sale. Control of point of sale materials. Image improvement strategies. Event coordination and logistics at point of sale. Creation of communication materials between the company and the client. Creation of POP materials.

M

MMI Agencia de Promoción

MMI Agency

Jan 2000 - Dec 2003 (4 years)

Activation of advertising and promotional campaigns for several brands such as Coca-Cola, Danup, Duracell, Nokia and Nike. PR management. Contact with clients in order to present new projects. Event coordination and supervision. Coordination and supervision of gios and hostesses. Establishment of logistics and promotional event strategies.

Mauricio Marroquín

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Mauricio's behavioral traits
Mauricio's likely patterns of behavior, thought, values, and emotion. Based on the HEXACO model, OCP instrument, and Torre’s own research.