Mauricio Iriarte Hermida

Mauricio Iriarte Hermida

About

Detail

Graphic designer and visual communicatior | Branding | UX/UI Design | Social Media
Barranquilla, Atlantico, Colombia

Contact Mauricio regarding: 
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Full-time jobs
Starting at USD2k/month

Timeline


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Job
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Résumé


Jobs verified_user 0% verified
  • freelance
    Graphic Designer public Remote experience
    freelance
    Jun 2024 - Current (2 years 5 months)
    - Designed end-to-end brand identities for multiple clients, developing tailored visual systems (logo, color palette, typography, and voice) built as scalable design systems and style guides, so each brand translated cleanly into UI components across product and marketing surfaces.
    - Designed and prototyped UI for native mobile apps and conversion-focused landing pages using Figma, building wireframes, user flows, and high-fidelity mockups following iOS and Android platform conventions, and iterating on layouts based on client and user feedback.
    - Designed responsive, accessible layouts across desktop and mobile breakpoints, applying consistent typography, color contrast, and interaction patterns to keep interfaces usable across d
  • g
    Brand and Web Designer public Remote experience
    groath.ai
    Jan 2025 - Feb 2026 (1 year 2 months)
    - Designed end-to-end brand identities for multiple AI-driven digital product clients, developing tailored visual systems (logo, color palette, typography, and voice) translated into reusable UI components and design tokens aligned to each product's positioning and audience.
    - Delivered complete brand and UX strategy for each client engagement, from initial discovery and competitive positioning to final brand guidelines and design systems ready for product UI, marketing, and web implementation.
    - Developed a multi-channel design system, including component libraries and style guides, ensuring brand and UI consistency across web, app interfaces, and marketing materials from day one of launch, refining components based on user feedb
  • Fithub
    UX/UI Designer public Remote experience
    Fithub
    Jan 2020 - Aug 2021 (1 year 8 months)
    - Applied and extended the brand identity across a full e-commerce experience, ensuring visual and UX consistency from homepage to checkout across desktop, tablet, and mobile through responsive layouts optimized for each breakpoint.
    - Designed a complete set of digital product and brand assets, including user flows, wireframes, UI mockups, and prototypes, plus product imagery guidelines, email templates, promotional banners, and social media content, deployed across all touchpoints of the customer journey.
    - Maintained UI and brand coherence across all breakpoints in close collaboration with the development team, reviewing implemented screens against design specs and streamlining design-to-dev handoff and component reuse.
    - P
  • B
    Brand & Visual Identity Designer
    Jan 2017 - Dec 2023 (7 years)
    - Partnered with founders to build the brand strategy from the ground up, defining brand values, vision, and personality for an organization that existed only as a logo, establishing the foundation for all future brand and product communications.
    - Developed the complete visual identity system including color palette, typography, iconography, and layout guidelines, documented as a scalable, component-based design system defining how the brand would be applied across social media, web, print, and internal deliverables.
    - Managed and evolved the organization's website end-to-end, first built and maintained on WordPress, later migrating and rebuilding it on Webflow, improving page structure, navigation, and responsiveness while ensur
Education verified_user 0% verified
  • Nuclio Digital School
    Bootcamp on Website Development
    Nuclio Digital School
    Oct 2023 - Apr 2024 (7 months)
  • Idep Barcelona
    MA in App & Web Design
    Idep Barcelona
    Jan 2017 - Jan 2019 (2 years 1 month)
  • B
    MA in Brand & Packaging Design
    BAU, Centre Universitari de Disseny
    Jan 2016 - Jan 2017 (1 year 1 month)
  • Universidad del Norte
    BA in Graphic Design
    Universidad del Norte
    Jan 2011 - Jan 2015 (4 years 1 month)