Brand & Visual Identity Designer
Jan 2017 - Dec 2023 (7 years)
- Partnered with founders to build the brand strategy from the ground up, defining brand values, vision, and personality for an organization that existed only as a logo, establishing the foundation for all future brand and product communications.
- Developed the complete visual identity system including color palette, typography, iconography, and layout guidelines, documented as a scalable, component-based design system defining how the brand would be applied across social media, web, print, and internal deliverables.
- Managed and evolved the organization's website end-to-end, first built and maintained on WordPress, later migrating and rebuilding it on Webflow, improving page structure, navigation, and responsiveness while ensur