Maureen Nzioki

Maureen Nzioki

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Digital Marketing | Project Management | Social Media Management
Nairobi County, Kenya
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Résumé

Jobs verified_user 0% verified
  • Y
    Program & Marketing Coordinator
    YourHost
    Oct 2024 - Jul 2025 (10 months)
    As a Program & Marketing Coordinator, I executed localized marketing strategies across Hospitality channels, driving a 28% increase in inbound leads QoQ and strengthening commercial pipelines. I activated multi-channel paid campaigns (Meta, LinkedIn, TikTok, Google Ads, Email, influencer outreach), achieving a 3.8% CTR and 35% lower CPC, which significantly improved campaign ROI. I localized brand messaging and visual assets for the region while ensuring adherence to global brand guidelines. Co-leading high-impact activations and brand events, as well as B2B partnership campaigns, enhanced customer conversion rates. I led the campaign “Invest in the Dubai of Africa” in partnership with GTC, which included targeted social media ads and a fea
  • Y
    Digital Content & Social Media Coordinator
    Your EcoStylist – USA, Remote
    Jun 2024 - Mar 2025 (10 months)
    Strengthened brand positioning in the sustainable fashion landscape by identifying regional consumer preferences and tailoring content for relevance. Drove 42% increase in engagement within 3 months by activating community-led campaigns and sustainability education content. Supported B2B partnerships with eco-conscious retailers by developing marketing materials that showcased sustainability insights and value propositions. Implemented SEO-backed content improvements, contributing to 19% MoM growth in organic traffic and better search visibility. Monitored performance analytics to optimize creative strategies and inform refinement of go-to-market storytelling. Designed 360° content and digital marketing strategies that strengthened brand po
  • L
    Marketing Associate
    LRMG. Africa – Nairobi, Kenya
    Aug 2023 - Jul 2024 (1 year)
    Contributed to go-to-market execution for corporate learning solutions by developing targeted B2B communications and customer education materials. Coordinated regional campaigns with Sales & Enablement teams, enhancing product uptake among enterprise organizations across East Africa. Supported client success storytelling by tracking learning performance outcomes and translating insights into compelling case studies and presentations. Managed internal and client-facing event logistics, including webinars, executive briefing sessions and partner activations to strengthen engagement and drive demand. Conducted competitor and market analysis to identify customer capability gaps and inform value proposition messaging. Ensured strict adherence to
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    Social Media Manager
    Lajeune LLC - USA (remote)
    Sep 2021 - Oct 2022 (1 year 2 months)
    Grew mobile gaming communities by delivering fan-led content strategies that drove retention and boosted interactive user responses across channels. Partnered with product and creative teams to support feature teaser campaigns and in-game promotions. Engaged players through rapid-response community management to improve loyalty and encourage repeat app usage, growing regional engagement by 42% within 3 months. Developed B2B marketing collateral and campaign messaging to support retailer and sustainability partners. Supported SEO and content strategy initiatives, enhancing organic visibility and aiding 19% MoM traffic growth. Optimized paid and earned media activities using Google Analytics & Meta tools to drive conversions. Oversaw daily ma
Education verified_user 0% verified
  • U
    Bachelor of Science – International Business Administration
    United States International University, Africa – Nairobi, Kenya
    Jan 2022