Strategic Design Leader with 15+ years transforming businesses through user-centric design, data-informed innovation and realising individual & cross-functional team potential.
As Head of Product Design at Zoopla (2021-2024), I led breakthrough improvements to complex marketplace experiences:
+30% listing impressions, +20% engagement, +10% conversion rates via innovative search solutions & optimisations across multiple product value propositions
What I bring:
I specialise in scaling UX and Product Design teams through transformational growth phases. My expertise spans establishing design functions from scratch, developing enterprise design systems, and leading accessibility initiatives across content platforms, marketplaces, and B2B/B2C ecosystems.
My approach:
I champion critical thinking and design best practices while ensuring alignment between design strategy, business objectives, and user needs. I combine user research with data-informed decision-making to deliver measurable commercial impact and consistently advocate for user-centric approaches at the C-level.
Experience across:
Complex two-sided marketplaces | Fintech & payments | Content platforms | B2B/B2C ecosystems | Global distributed teams | Design systems at scale
Ready to discuss how strategic design leadership can transform your product and business outcomes.
