Matthew Cole

Matthew Cole

About

Detail

Ecommerce Director | DTC: Health, Fashion & Beauty | Multi-Brand Portfolio | Remote
A Coruña, Spain
Contact Matthew regarding: 
work
Full-time jobs

Timeline

work
Job
school
Education

Résumé

Jobs verified_user 0% verified
  • Wolfson Group
    Ecommerce Director
    Wolfson Group
    Jul 2026 - Current (4 months)
  • Wolfson Group
    Head of Ecommerce and Digital Growth
    Wolfson Group
    Oct 2025 - Jul 2026 (10 months)
    Global portfolio of health and wellness brands operating across affiliate, eCommerce, and performance marketing channels.

    Leading eCommerce strategy and digital growth across a portfolio of 15+ global supplement brands. Responsible for driving eCommerce strategy, digital growth, and performance marketing across a portfolio of 15+ global supplement brands generating multi-million pound annual revenue, leading cross-functional teams across affiliate, paid media, CRO, SEO, and digital technology to scale customer acquisition and diversify revenue channels.
    • Developed and led FanFuel 2.0, an 8-channel growth diversification strategy approved by the CEO, targeting £7m incremental revenue while reducing reliance on SEO affiliates
  • Wolfson Group
    Digital Project Management Lead
    Wolfson Group
    Oct 2024 - Oct 2025 (1 year 1 month)
    Responsible for leading digital delivery and transformation across the company’s Ecommerce platforms, managing cross-functional teams and external development partners to improve operational efficiency and project performance.
    • Designed and executed a digital delivery transformation strategy, delivering a ~70% improvement in project delivery efficiency and generating approximately £450k in annual operational efficiency gains.
    • Established and operationalised the company’s first digital project management function, introducing structured governance, sprint planning, and delivery processes across Ecommerce, marketing, and technology teams.
    • Implemented Agile delivery frameworks and sprint management across Trello and Azure D
  • Wolfson Group
    Project Management Lead
    Wolfson Group
    Oct 2023 - Oct 2024 (1 year 1 month)
    Responsible for leading major product launches and establishing project management processes across the organisation’s eCommerce and operational teams.
    • Led the end-to-end launch of the Smart Protein supplements brand across eCommerce platforms and major retail partners, coordinating cross-functional teams across product, marketing, and operations.
    • Managed delivery of key launch initiatives including product development, digital infrastructure, marketing readiness, and retail/eCommerce rollout.
    • Following the successful launch, designed and implemented the company’s first centralised project management framework, introducing structured workflows, project tracking, and delivery governance across teams.
    • Implemented p
  • Runway
    Head of Operations & Project Management
    Runway
    Jun 2022 - Oct 2023 (1 year 5 months)
    Venture studio specialising in DTC brand launches across fashion, beauty, homewear, and digital products.
    • Led ecommerce, brand strategy, operations, and growth delivery for 10+ brand launches in 2022–23 spanning fashion, beauty, homewear, and digital
    • Owned project scoping, OKRs, budgets, and forecasting across all brands in the portfolio
    • Implemented omnichannel growth strategies including paid media, influencer partnerships, and supply chain optimisation
    • Introduced Asana-based PM infrastructure, improving cross-team visibility and delivery timelines
    • Collaborated with COO, Finance, and Brand teams to drive commercial strategy and profitability
  • Runway
    Senior Project Manager
    Runway
    Feb 2021 - Jun 2022 (1 year 5 months)
    First operational hire responsible for establishing the delivery framework, organisational processes, and project management infrastructure for a newly established venture studio focused on launching DTC brands.
    • Built and implemented the operational structure, workflows, and project management frameworks to support venture brand launches across multiple teams including product, marketing, brand, finance, and operations.
    • Led the end-to-end delivery of new venture brands, coordinating cross-functional teams across eCommerce, supply chain, marketing, and product development.
    • Defined scope, resourcing, milestones, OKRs, KPIs, budgets, and delivery roadmaps across brand launches and client engagements.
    • Implemented the
  • HOWND
    Hownd - Ecommerce and Digital Marketing Manager
    HOWND
    Oct 2020 - Jan 2021 (4 months)
    eCommerce and Website Management:
    • Successfully launched a new consumer and trade eCommerce Shopify website in early 2021, optimising the user experience (UX) and driving positive impact on key site metrics.
    • Proactively improved the on-site user journey, implementing strategies to enhance site performance and continuously analysing data from various sources to make data-driven decisions.
    • Managed and maintained all product collections on the website, ensuring accurate and up-to-date content.

    Online Marketing:
    • Collaborated with a digital agency to drive profitable traffic and revenue through effective social media marketing, SEO, PPC, and Google Shopping campaigns.
    • Managed email marketing efforts,
  • Community Clothing
    General Manager
    Community Clothing
    Jan 2018 - Feb 2021 (3 years 2 months)
    British sustainable clothing brand founded to revitalise UK textile manufacturing, producing ethically made garments through local factories and direct-to-consumer Ecommerce.

    Responsible for leading Ecommerce, operations, and commercial growth for a British sustainable clothing brand, overseeing the development of the Shopify platform, fulfilment infrastructure, marketing performance, and retail partnerships.
    • Built and scaled the end-to-end Shopify ecommerce ecosystem, driving 150% year-on-year revenue growth.
    • Led sales, fulfilment, inventory, and logistics operations, integrating Shopify with warehouse and inventory systems to support major retail partners including Selfridges and Topshop.
    • Managed the transf
  • University College London
    Post Graduate Programme Teaching Administrator, Division of Psychology, Language & Science
    University College London
    Sep 2016 - Dec 2017 (1 year 4 months)
    • Development and enhancement of learning technologies, webpages and social media platforms
    • Responsible for answering both internal and external queries and correspondence
    • Undertook quality assurance processes with directors
    • Responsible for creating, presenting and reviewing both academic and digital communications reports
    • Coordinated digital marketing, recruitment and alumni events at institute level
    • Streamlined various office systems for greater efficiency and social content
  • freelance
    Digital Communications and Marketing Manager
    freelance
    Mar 2014 - Jan 2018 (3 years 11 months)
    • Expertise in social media management, communications, and web management across various platforms, effectively driving brand visibility and engagement.
    • Proven track record in digital marketing management, leveraging email marketing campaigns and digital ads to enhance brand awareness and drive conversions.
    • Developed and executed successful strategies to drive engagement, sales, and collaborations, resulting in increased brand reach and revenue growth.
    • Managed end-to-end digital projects, overseeing all aspects from planning and execution to monitoring and reporting.
    • Proficient in monitoring site analytics and providing comprehensive monthly reports on site usage and key performance indicators (KPIs).
    • Cre
  • University College London
    Digital Communications Officer & Administrator
    University College London
    Jan 2014 - Sep 2016 (2 years 9 months)
    • Created and managed the Division’s social media platforms
    • Administration for undergraduate and graduate programmes
    • Managed all prospective student correspondence for four MSc programmes
    • Created various academic reports and presented findings at senior management level Presented lectures and training at faculty level
    • Provided web-editing, audits, market research, image and content creation Responded to incoming correspondence
    • Raised purchase orders, invoices and expense claims
    • Organised, chaired and minuted internal and external meetings
    • Assisted with marketing the Division, its departments and programmes
    • Designed, promoted and managed digital communications events office systems for
  • UK Home Office
    Nationality Case Worker, UK Border Agency
    UK Home Office
    Jan 2011 - Jan 2014 (3 years 1 month)
    • Reviewed and processed British Nationality applications
    • Extensive use of government intelligence systems
  • UK Home Office
    Line Manager, Criminal Records Bureau
    UK Home Office
    Jun 2009 - Jan 2011 (1 year 8 months)
    • Reviewed and processed British Nationality applications
    • Extensive use of government intelligence systems
    • Managed a team of 10 intelligence officers using various office systems
    • Provided team statistics and forecasts and coordinated communications Managed staff leave, absence and personal reports
    • Monitored team targets, time scales and training needs
  • UK Home Office
    Police Volume Management officer, Criminal Records Bureau
    UK Home Office
    Jun 2008 - Jan 2011 (2 years 8 months)
    • Monitored team targets, time scales and training needs
    • Monitored intelligence systems and databases for West Midlands Police Team Responded to intelligence enquiries from Police forces and government agencies
    • Detailed experience of confidentiality and data protection policies
Education verified_user 0% verified
  • University of Liverpool
    Bachelor of Science - BS, Psychology
    University of Liverpool
    Jan 2002 - Jan 2005 (3 years 1 month)