Mateus Santos
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Media Buyer | Paid Ads Specialist | Paid Media Analyst | Facebook Ads & Google Ads Specialist
Ceará, Brazil
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Full-time jobs
Résumé
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Ads Specialist | Performance managerNorthwise AgencyMay 2025 - Dec 2025 (8 months)Managed large-scale campaigns for local U.S. businesses in home services and automotive
sectors.
Executed paid search, display, and retargeting campaigns on Google Ads and Meta, leveraging 4 years of experience with Meta Ads.
Performed location-based segmentation and A/B testing to improve CVR and reduce CPA.
Utilized GA4 and GTM for accurate conversion tracking and troubleshooting.- Junior Media Buyer | Ads SpecialistMKT RealJul 2024 - May 2025 (11 months)Planned, launched, and optimized paid media campaigns across Meta Ads, Google Ads, and
LinkedIn Ads, focusing on lead generation and performance efficiency.- Developed and optimized
landing pages and lead capture systems to increase conversion rates.
Developed and optimized landing pages and lead capture systems, improving conversion rates
through layout adjustments, messaging alignment, and A/B testing.
Executed continuous testing of creatives, ad copy, offers, and funnel structure to improve overall
campaign performance.
Produced performance reports and insights to support strategic decisions and communicate
results clearly to internal teams. - RSocial Media ManagerRoyale Restaurante e Pizzaria ltdaApr 2023 - Aug 2023 (5 months)
- Affiliate Media BuyerClickBankDec 2022 - Nov 2024 (2 years)Executed direct response campaigns with heavy testing for health & supplement offers Ecom
brands.
Specialized in paid media campaigns across Google Ads to make sales as affiliate for U.S
costumers (DTC)
Developed and optimized landing pages and lead capture systems to increase conversion rates.
Executed ongoing A/B testing of creatives, audiences, and funnel structure to drive results
across eCommerce client campaigns.
Education
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