Mateo Olaya Pinto

Mateo Olaya Pinto

About

Detail

Sr. Digital Marketing Strategist | Executive MBA | Global MBA Candidate | Professional AI-Driven Strategist | Omnichannel Strategist | Harvard ManageMentor
Bucaramanga, Santander, Colombia
Contact Mateo regarding: 
person_search
Finding candidates
groups
Networking

Timeline

work
Job
school
Education

Résumé

Jobs verified_user 0% verified
  • VGF Management
    Digital Marketing Specialist
    VGF Management
    Jul 2025 - Current (11 months)
    • Lead optimization of marketing operations with a focus on campaign tracking, lead management, and analytics. • Align marketing and sales through CRM administration, documentation, and integration. • Build functional reports to support executive decision-making. • Identify workflow automation opportunities to improve efficiency, utilizing Webflow to create automations that streamline processes. • Collaborate with sales, commercial, and strategic teams to improve lead flow and data integrity. • Manage marketing technology platforms to ensure operational excellence in campaign execution, leveraging Canva to create engaging content that enhances marketing materials and supports campaign objectives. Additionally, I utilized AI (Artif
  • H
    Digital Marketing Specialist public Remote experience
    HealthBird
    Sep 2024 - Apr 2025 (8 months)
    • Planned, executed, and optimized campaigns on Google, Meta, TikTok, and LinkedIn Ads for healthcare and insurance clients, ensuring adherence to industry regulations. • Developed strategies to boost lead generation, retention, and visibility aligned with KPIs, while considering HIPAA compliance to protect sensitive client information. • Managed ad budgets exceeding $500K/month, optimizing ROAS, CPA, and funnel performance. • Delivered performance reports with actionable insights using Google Analytics and dashboards. • Implemented A/B testing and audience segmentation to maximize ROI. • Collaborated with content and community teams to align organic and paid strategies, maintaining compliance with HIPAA regulations throughout all
  • Iridian
    Account Manager
    Iridian
    May 2024 - Aug 2024 (4 months)
    • Led account management for GoPro and other major brands, ensuring alignment with strategic goals. • Directed teams of designers, traffickers, developers, and CMs to deliver campaigns. • Maintained strong communication with stakeholders and acted as primary client liaison. • Provided data-driven insights with GA4 and BI dashboards. • Optimized client campaign performance and retention in B2B and B2C environments. • Strengthened relationships, improving contract renewals by 25%. • Utilized copywriting skills to create compelling copy for various accounts, enhancing the effectiveness of marketing campaigns and ensuring consistent brand messaging across all platforms. • Ensured quality and standards across various social media c
  • R
    Email Marketing Manager
    RED VALLEY (VIP MEDICAL GROUP)
    Feb 2024 - May 2024 (4 months)
    • Built and led the Email Marketing Department, establishing SOPs, workflows, and performance KPIs. • Created and optimized campaigns for B2B and B2C clients, achieving CTR above 25%. • Drove a 35% increase in company revenue through email segmentation and automation. • Integrated and managed Mailchimp and Stripo platforms, ensuring list hygiene and deliverability. • Designed visual assets and templates aligned with brand identity, utilizing graphic design skills to enhance engagement. • Collaborated cross-functionally to ensure email campaigns aligned with broader marketing goals, incorporating project management techniques to streamline processes. • Ensured compliance with HIPAA regulations in email communications, particularl
  • T
    Sr. HubSpot Automation Marketing Specialist / Project Manager
    THE PEDOWITZ GROUP (TPG)
    Feb 2023 - Sep 2023 (8 months)
    As a Sr. HubSpot Automation Marketing Specialist / Project Manager, I was responsible for designing and implementing automated marketing strategies that enhanced lead generation and customer engagement. I managed multiple projects simultaneously, ensuring timely delivery and alignment with business goals. Additionally, I utilized AI technologies to streamline project management processes and improve reporting efficiency, integrating bots to generate insightful reports that informed decision-making and optimized marketing efforts. My role also involved guiding clients in achieving their goals and expectations in the digital marketing field, leveraging various marketing areas such as SEM, Google Ads, and SEO to drive revenue generation and en
  • FullStack Labs
    Social Media Manager
    FullStack Labs
    Apr 2022 - Sep 2022 (6 months)
    • Owned LATAM & US social media strategy, increasing visibility by 35% and candidate pipeline by 40%. • Executed multi-channel campaigns generating 800+ leads, including 500 new clients via hypersegmented Hindi/Gujarati campaign in NYC. • Created and curated multimedia content to enhance engagement and brand positioning. • Monitored community interactions, customer queries, and online reputation. • Collaborated with dev, marketing, and HR teams to align social media strategy with hiring goals. • Built analytics dashboards with Looker Studio improving efficiency by 50%. • Managed multiple projects concurrently to ensure quality and deliverability, demonstrating strong project management skills that supported the overall success o
  • Medtronic
    Digital Content Designer
    Medtronic
    Sep 2021 - Mar 2022 (7 months)
    • Designed and managed digital assets including email templates, ebooks, and promotional visuals. • Prepared creative briefs and presented designs to stakeholders. • Collaborated with marketing teams to ensure brand consistency and usability. • Transformed wireframes into intuitive interfaces improving user engagement. • Reviewed marketing content to identify design improvements. • Consulted on aesthetics and alignment of campaigns with corporate goals, while also understanding HIPAA compliance regulations to ensure that all content included necessary disclosures and adhered to legal requirements for healthcare products.
  • Montserrat Capital Ltd
    Social Media Manager / Digital Marketing Specialist
    Montserrat Capital Ltd
    Sep 2020 - Apr 2021 (8 months)
    • Directed company-wide social media and marketing strategies aligned with business goals. • Implemented HubSpot CRM and led migration project for marketing operations. • Managed daily content publishing and community engagement. • Designed visual assets for campaigns and promotional events. • Benchmarked industry trends to adapt campaigns to market shifts. • Contributed to email marketing workflows with Mailchimp and HubSpot. Additionally, I leveraged my sales management skills to drive sales through social media and paid advertising, enhancing overall campaign effectiveness and revenue generation.
  • G
    Digital Marketing Specialist public Remote experience
    Grey Goose
    Feb 2017 - Jul 2020 (3 years 6 months)
    • Led Grey Goose’s brand redesign project and global repositioning strategy. • Planned and executed Asia & Oceania product launch, closing 500 dealership contracts and sponsoring the Australian Open. • Executed SEO, SEM, paid media, and email campaigns to grow leads and regional brand awareness. • Created high-performing copy, visuals, and landing pages for global campaigns. • Optimized Google Ads and Facebook Ads for CTR and ROI improvements. • Managed HubSpot-driven automated workflows with segmentation and tracking. • Maintained CMS websites ensuring campaign integration and UX
Education verified_user 0% verified
  • ENEB
    Global MBA, AI & Digital Marketing
    ENEB
    Mar 2025 - Current (1 year 3 months)
  • M
    E
    Executive MBA on Project Management public Remote experience
    MCA B&P School, ENEB/Spain
    Jun 2023 - Current (3 years)
  • I
    MBA Marketing, Marketing / Marketing Management, General
    Instituto Europeo del Posgrado
    Feb 2020 - Dec 2020 (11 months)
  • Interactive Advertising Bureau
    Professional degree on Digital Marketing
    Interactive Advertising Bureau
    Feb 2016 - Nov 2018 (2 years 10 months)
  • Crehana
    Professional degree on graphic design certified by UTEC Peru
    Crehana
    Feb 2016 - Nov 2018 (2 years 10 months)