Co-founder / Sales Director Santander
Aceros del Oriente Group
Oct 2023 - Feb 2025 (1 year 5 months)
- As Co-founder and Sales Director at Santander, I led the commercial team, driving performance through effective leadership and strategic direction. I designed and tracked KPIs to measure success and align team efforts with business objectives, while setting commercial goals, budgets, purchasing strategies, and pricing for the region to maximize profitability. My role involved managing B2B and B2C client relationships, ensuring high levels of satisfaction and engagement. I developed and implemented sales strategies utilizing active credit lines, opening new ones, and executing outstanding debt recovery strategies. Additionally, I created and executed strategies for inventory turnover optimization, enhancing operational efficiency. Leveragi