Mason Phillips Chief HubSpot Expert at Your HubSpot Expert

Chief HubSpot Expert

Your HubSpot Expert

Jan 2024 - Current (2 years 5 months)

At Your HubSpot Expert, we specialize in providing unlimited HubSpot support to businesses worldwide. Our team has already helped over 100 businesses boost their HubSpot utilization and achieve their goals. We're revolutionizing the way HubSpot agencies work with clients. Say goodbye to counting hours and scrambling to meet project deadlines within prepaid packages. Instead, we offer a flat-rate subscription model that includes unlimited tasks, unlimited revisions, and no long-term contracts. Join us and experience hassle-free HubSpot support like never before. https://yourhubspotexpert.com/

RevOps Consultant

Freelance Self employed

Jan 2024 - Current (2 years 5 months)

As an experienced RevOps consultant, I specialize in streamlining sales and marketing operations, optimizing CRM systems, and implementing automation solutions to maximize efficiency and revenue growth. With a deep understanding of HubSpot CRM and a proven track record of helping businesses scale, I deliver tailored RevOps strategies that align with each client's unique needs. My expertise spans: CRM Strategy & Implementation: Leading successful HubSpot CRM setups, from designing workflows to integrating third-party applications that improve sales and marketing performance. Sales & Marketing Automation: Developing and refining automated processes to enhance lead generation, nurturing, and conversion, ensuring a seamless customer journey. Re

Director of Digital Media

ResiBrands

Jan 2023 - Jan 2024 (1 year 1 month)

As the Director of Digital Media, I reported directly to the Chief Marketing Officer (CMO) and led a team of 7 full-time in-office employees along with 5+ virtual contractors to execute high-impact digital marketing strategies. I managed a $1.2 million annual digital ad spend across Meta, Google, Display, Yelp, Neighborly, and Thumbtack, overseeing paid media efforts for 100+ franchise locations to drive growth and efficiency. Key Achievements: Reduced company-wide cost per lead by 22.5% through strategic optimizations. Increased per-location revenue by focusing on higher-quality lead acquisition. Oversaw the SEO strategy and department, successfully launching an initiative to get all locations ranking on the first page of Google. Led the r

Lead Ad Buyer

ResiBrands

Jan 2023

As the Lead Ad Buyer, I played a pivotal role in driving advertising strategy and execution for franchise locations, ensuring alignment with both franchisee and company goals. I managed multi-platform ad campaigns, collaborated with franchise owners on ad strategies, and worked closely with internal teams to optimize ad performance and creative execution. My success in this role led to my promotion to Director of Digital Media.

Consumer Marketing Manager

Aytu BioPharma

Jan 2022 - Jan 2023 (1 year 1 month)

As the Consumer Marketing Manager, I led the strategy and execution of ecommerce marketing initiatives across Amazon, Google, Meta, and Organic channels, driving customer acquisition, engagement, and revenue growth. I was responsible for building, sustaining, and reporting on core ecommerce marketing KPIs, ensuring data-driven decision-making to optimize the DTC (direct-to-consumer) experience and sales performance. Through strategic optimizations, I reduced cost per purchase by over 42% across five different pharmaceutical categories, significantly improving marketing efficiency and profitability.

Paid Social Media Manager

DB Dynamo

Jan 2021 - Jan 2022 (1 year 1 month)

As the Paid Social Media Manager, I led the execution of multi-platform paid media strategies, ensuring alignment with market trends, client goals, and allocated budgets. I managed and optimized high-budget social campaigns, collaborated with team leads and freelancers, and played a key role in driving ROI-focused media buying strategies.

Ecommerce & Digital Marketing Manager

Heypex Global

Jan 2019 - Jan 2021 (2 years 1 month)

Increased online sales by developing and implementing in-depth digital marketing strategies, identifying areas of weakness and formulating appropriate improvements. Developed an automatic order fulfillment process capable of receiving online orders from retailers and appropriately delegating orders to warehouses, ensuring 100% accurate and on-time deliveries. Managed Ecommerce operations and systems, planning comprehensive advertisement campaigns and creating engaging content to drive business. Analyzed digital consumer trends to maintain a thorough understanding of up-to-date market developments to utilize in detailed strategies. Collaborated with teams of software engineers and web designers to manage internal websites effectively, routin

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Ecommerce Manager

Cooks Natural Market

Jan 2018 - Jan 2019 (1 year 1 month)

Planned promotional and advertisement campaigns in collaboration with upper-level management and other marketing directors; targeted ads directly at identified groups and primary consumers. Developed product pricing strategies based on data gathered from comprehensive market analysis, ensuring competitive pricing and rates. Managed the customer email list, creating customized emails to be sent out to hundreds of customers detailing promotional campaigns and new items.

Mason Phillips

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