Mary-Ann Pokuaah Appiah

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Digital Marketing/Social Media Manager

OpalSign Limited

Jan 2025 - Dec 2025 (1 year)

Managed and grew social media accounts for CalaPrint, enhancing overall brand visibility and audience engagement. Contributed to the development and successful launch of the company's subsidiary website. Created engaging, on-brand content for Instagram, Facebook, and TikTok, tailored to platform trends and audience behaviour. Planned, scheduled, and executed strategic content calendars to drive consistent engagement and improve reach. Analyzed performance insights and metrics to optimize content strategy and enhance campaign effectiveness. Utilized Meta Ads Manager to run targeted advertising campaigns, generate leads, and support broader marketing objectives.

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Digital Marketing Manager

Legacy Premier Foundation

May 2024 - Jul 2024 (3 months)

Managed the company's social media platforms using Meta Business Suite, ensuring consistent and professional online presence. Designed impactful visuals and crafted engaging captions using Canva to support brand communication. Supported the execution of online promotional campaigns for the “Back to School Symposium" fundraising event, helping boost visibility and audience participation.

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Marketing Officer

Zenith Bank Ghana

Oct 2023 - Oct 2024 (1 year 1 month)

Assisted in the creation and implementation of integrated marketing campaigns. Conducted research on digital marketing trends to support strategy development and content planning. Contributed creative concepts and ideas for various marketing projects to enhance campaign effectiveness. Tracked and reported key marketing performance metrics to help evaluate campaign success and identify improvement opportunities.

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Social Media Manager

Nana Akua Couture

Jun 2022 - Jun 2024 (2 years 1 month)

Built and grew the brand's presence on Instagram and TikTok from the ground up. Developed and executed effective social media strategies aligned with brand objectives. Created engaging product-focused and promotional content to drive visibility and sales. Managed community interactions, ensuring timely and professional responses to inquiries. Conducted market and trend research to optimize content direction and improve overall performance.

Mary-Ann Pokuaah Appiah

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