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Maryam Sajjad

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Punjab, Pakistan

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Résumé

Jobs verified_user 0% verified
  • ACE MONEY TRANSFER
    Communications and PR Officer
    ACE MONEY TRANSFER
    Sep 2023 - Apr 2025 (1 year 8 months)
    Managed influencer partnerships by identifying, onboarding, and collaborating with micro and macro influencers to enhance brand credibility and audience reach. Led user-generated content (UGC) campaigns, strengthening community engagement and boosting organic reach. Organized BTL activations, community events, and campaign launches, contributing to four international awards that elevated brand reputation. Built and maintained relationships with journalists, diplomats, and media agencies, securing high-value coverage. Developed and executed cross-channel influencer marketing strategies across Instagram, Tik Tok, LinkedIn, and Facebook. Monitored campaign performance by analyzing influencer KPIs, engagement rates, and ROI, optimizing brand co
  • C
    Event Marketer
    Cheezious
    Aug 2022 - Aug 2023 (1 year 1 month)
    Planned and executed BTL activations and promotional events to boost engagement. Coordinated with vendors and production teams to ensure timely, budget-friendly campaigns. Tracked event performance and optimized strategies for better results. Led on-ground influencer campaigns and community events for maximum brand exposure. Managed stakeholders, influencers, and partners for seamless execution. Analyzed audience engagement and reach to enhance campaign impact. Collaborated with local influencers and media houses to strengthen brand awareness.
  • T
    Social Media Manager
    Torcia Education System
    Aug 2021 - Jul 2022 (1 year)
    Conducted creative assessments to align social media content with business objectives. Analyzed performance metrics (KPIs) to refine content strategies and improve audience engagement. Planned and executed the social media content calendar, ensuring consistency and engagement. Managed organic reach through strategic content and audience engagement. Handled crisis communication to maintain brand reputation. Developed community-driven content to boost audience retention.
Education verified_user 0% verified
  • F
    Bachelor's Degree in Communications and Media Studies
    Fatima Jinnah Women University, Rawalpindi
    Aug 2019 - Aug 2023 (4 years 1 month)
    Major in Electronic Media - CGPA: 3.52/4. Focus: Public Relations, Digital Media Strategy, and Stakeholder Management.