Martin Espinosa Senior digital marketing for Latinamerica

Senior digital marketing for Latin America

Alltech Inc

Jan 2019 - Current (7 years 10 months)

- Working with regional and country marketing colleagues to develop search and social ad campaigns to drive traffic to landing pages
- Outreach and discussion with species, product and field marketing and technical teams to identify opportunities
- Working with colleagues to plan webinars from concept to promotion to delivery to conversion to evergreen content piece
- Planning and overseeing follow-up communications to ensure that leads are engaged in a reasonable time
Campaign strategy and planning. Implementation and launch. Monitoring and adjustments during campaign. Analysis, reporting and recommendations for improvement after campaign. Lead Magnet Development: Turning the focus from random content creation into lead

Marketing coordinator

Alltech Inc

Jan 2018 - Mar 2019 (1 year 3 months)

- Analyze the market in a segmented manner (trends, demands, and opportunities)
- Develop, implement, and monitor the country's annual marketing strategic plan. Develop, implement, and control the country's annual marketing budget
- Create, implement, and monitor the media plan seeking effectiveness through decisions of selecting appropriate media to our characteristics and ways of participation
Develop direct marketing campaigns to address both general and specific latent needs. Measure the impact of actions through management indicators. Customer visits seeking to identify opportunities and threats with the aim of adding value to the relationship with the end customer. Work closely with the sales team accompanying the evol

Digital business estrategies coordinator

Valhur Builders

Jan 2017 - Jan 2018 (1 year 1 month)

- Social media and online image management. Development of social media strategies
- Data analysis. Campaigns on Google platform, display network, and search
- Graphic design. Website optimization

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Marketing specialist

Marbelize S.A.

Mar 2015 - Mar 2016 (1 year 1 month)

- Creation of the annual marketing plan for the Yeli brand. Selection of advertising communication media for the spread of campaigns
- Change in brand image in all regards to packaging of the entire product range. Responsible for conducting market studies for national and international market
- Direct negotiation with all types of advertising service providers. Management of internal campaigns for the entire product range
Creation of the company's internal communication plan to generate identity within the company. Responsible for new product launches and follow-up of their creation. Keep control of the marketing budget through control boards. Search for new distribution channels and segments to which the product can be dire

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Communication analyst

Unidad de análisis financiero - UAF

Dec 2014 - Mar 2015 (4 months)

- Creation and development of internal communication for the Unit, through bulletin boards, mailing and intranet, managing the contents that are published in them to maintain fluid communication with internal public and the general management
- Advising the general management on topics related to communication, marketing and advertising
- Handling the UAF image by developing graphic design, photography and video editing, for internal and external audiences. Creation of informational newsletters and press releases
Handling public relations and media management. Development of content for digital channels. Coordination of logistics for training in conjunction with the Prevention Department of the Unit. Monitoring of media. Coor

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Community manager

Punto 99

Nov 2011 - Aug 2013 (1 year 10 months)

- In charge of the online image of five brands, one of them was KFC and a Disney on ice event. Made KFC Ecuador the biggest KFC fan page of Latin America and the Caribbean with more than 650.000 until the time I work there
- Develop online strategies and campaigns to increase fans on the pages. All the platforms had a increasing rate of likes and engagement. For example Tropiburger, a fast food restaurant, increase from 1500 to 1200 fans
- Compiled data and feedback of the followers for interpretation and adaptation of the platforms to increase engagement and retention
Provided customer service in social networks like Facebook and Twitter. In charged of managing costumers complaints. Established a network communication betwe

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Diseñador - art director and copywriter

Punto 99

Feb 2011 - Nov 2011 (10 months)

- Conceptualized of internal and external campaign, the advertising campaign was made to reach 75-85% of the country. Designed and created a product catalog and several different types of packaging and promotional sticker to increase sales
- Responsible for the account of Familia and Tena, brands of cleaning products and personal hygiene. Planning and creating advertising campaigns for the brand and in charge of the graphic design of the brands
- These are two of the most important brands of personal hygiene and cleaning products in Ecuador

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Diseñador - Art director and copywriter (internship)

Punto99

Oct 2010 - Feb 2011 (5 months)

- Work as designer and copywriter with seven brands helping in the creation of arts and adaptations. I adapted between 100-150 arts in my time there
- The campaigns were created to be published in TV, radio, newspaper and magazine
- The main goal with each camping depended on the brand. If the campaign was for a big brand like KFC the goal was set to 80-85% of the population, but if was a small brand we made de campaign to reach 40-45%

Operador de juegos - Rider Operator

SIX FLAGS

Jun 2008 - Aug 2008 (3 months)

- Raider operator of three different attractions at the park. Constantly interacting with the clients solving different types of problems

Martin Espinosa

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Martin Espinosa

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