M

Martin mora

About

Detail

Head of Revenue Operations LATAM
Colombia
Contact Martin regarding: 
work
Full-time jobs
Starting at COP10M/month ~USD3.14k/month

Timeline

work
Job
school
Education

Résumé

Jobs verified_user 0% verified
  • Latam
    Head of Revenue Operations
    Latam
    Aug 2023 - Jan 2024 (6 months)
    Leader of a team of 3, in charge of implementing and scaling the sales operations in Mexico and Perú using HubSpot
    Achievements
    • Led the implementation of the sales process in México for Galgo's dealership branch using HubSpot. This enabled the commercial team to monitor real time data of core processes like sales, forecasts and relationship management.
    • Designed and implemented the sales operation of the online branch for Perú, from lead generation to contract signature
    • Designed and implemented the lead segmentation strategy. This enabled the sales executives to prioritize lead segments that displayed 80% higher closing probability.
    • Designed and implemented tests for the lead assignment process to sales
  • Central
    Business lead
    Central
    Jan 2023 - Jan 2024 (1 year 1 month)
    Colombian fintech focused on leveraging retail businesses with point of sale financing solutions.
    Business lead for Central America_______________________________________________________________August 2023 - January 2024
    In charge of designing and executing the growth strategy for the two main parters within the company's portfolio
    Achievements
    • Designed and executed the acquisition and retention strategy for the two main partners in the company's portfolio, managing a 15.000 USD monthly budget and obtaining conversion rates of 2.53%
    • Designed and executed AB tests that let us better understand customer behavior regarding price sensitivity, seasonality, product segments and demographic profiles. The best resu
  • V
    Product Manager
    Vokal
    Sep 2022 - Dec 2022 (4 months)
    American consulting company with 14 years of experience on growth and digital transformation projects. Within their client's portfolio Red Bull, Dremel, Ace Hardware and Whirlpool are highlighted
    Product Manager ______________________________________________________________________________ September 2022 - December 2022
    In charge of designing, implementing and managing growth and digital transformation solutions for clients based in USA
    Achievements
    • Built a dashboard that let ForeverCar understand the current state of their business in terms of churn, sales executive performance and ads performance.
    • Created the User Persona and multiproduct strategy for ForeverCar
    • Planned and led the kickoff of a pr
  • H
    Global Product Owner
    HR Onboarding
    Sep 2021 - Sep 2022 (1 year 1 month)
    Leader of an interdisciplinary group of 18 people, including UX, Backend, QA and Frontend. In charge of securing the onboarding process of all the product portfolio, meeting operational and growth goals
    Achievements
    • Reduced 40% of customer's complaints in the onboarding process for the RappiCard and the RappiCuenta through the development of new processes and continuous improvements.
    • Implemented the AB testing strategy that showed a 10% improval in specific processes within the onboarding of the RappiCard and the RappiCuenta
    • Implemented homogeneous analytics in every onboarding process within every country. This let us create comparable funnels to assess performance within countries and products
    • Created
  • Conversion
    Optimization Senior Analyst
    Conversion
    Nov 2020 - Sep 2021 (11 months)
    • Designed and implemented the inbound communication strategy using the CleverTap CRM
    • Led the conversion optimization strategy for Lineru, identifying and implementing solutions that improved approved applications in 4%, reducing CAC in 13%
    • Developed the guarantor MVP, which doubled Lineru's potential market
  • P
    Product Owner
    Jan 2020 - Oct 2020 (10 months)
    • Implemented agile methodologies in the tech teams, using specialized platforms like Jira and Confluence
    • Led the implementation of the first 100% digital sales channel for Sura, in association with Lineru
    • Led the credit bureau reports automation project. Fully implemented it for Experian and 100% of Lineru's portfolio
  • O
    Operations Analyst
    May 2018 - Dec 2019 (1 year 8 months)
Education verified_user 0% verified
  • University of Los Andes
    Bachelor of Business Administration
    University of Los Andes
    Aug 2012 - Oct 2017 (5 years 3 months)