Martin Jara

Martin Jara

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Growth Marketer - Digital Entrepreneur - Board Member
Bogotá, Bogota, Colombia
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Résumé

Jobs verified_user 0% verified
  • Polymath Ventures
    Entrepreneur in Residence & CMO of a Polymath Ventures
    Polymath Ventures
    Mar 2022 - Aug 2022 (6 months)
    - Co-developed the first social commerce platform for Colombia's fashion industry
    - Spearheaded the growth efforts, achieving 30% monthly repeat buyers Led the commercial efforts of the venture, adding 500+ new sellers to the platform
  • Justo & Bueno
    Director of E-Commerce, Communications & CX
    Justo & Bueno
    Aug 2020 - Jun 2022 (1 year 11 months)
    - Member of the company's directive committee, reporting directly to the CEO
    - Created the E-Commerce capabilities of the fastest-growing retail in Latin America, integrating 1300+ stores & 250 municipalities in Colombia + Panama
    - Positioned the brand as one of Colombia's 25 most valuable brands Crisis Management: co-strategized the PR, marketing, and social media content
  • Mambo
    Country Manager
    Mambo
    Jan 2020 - Jul 2020 (7 months)
    - Managed the country operations bringing in US$120,000 in revenue
    - Designed the branding consultancy methodology, adding an additional business unit Established key partnerships with AmCham, B Corp, and Executive Forums
  • Rappi
    Marketing Manager
    Rappi
    Jul 2019 - Jan 2020 (7 months)
    - Designed & implemented growth efforts for the Ecuadorian operations Established partnership agreements with Ecuador's top financial institutions, generating US$100,000 additional marketing budget from partners Attained the lowest customer acquisition
  • Yaesta.com
    Co-Founder & CMO
    Yaesta.com
    Feb 2013 - May 2019 (6 years 4 months)
    - Scaled sales from US$0 to US$2M in three years Took E-Commerce market leadership nationwide Fundraised US$3M (a record for Ecuador)
Education verified_user 0% verified
  • General Assembly
    Executive Education Degree in Digital Advertising
    General Assembly
    Jan 2017 - Dec 2017 (1 year)
  • U
    Master of Science
    Umeå School of Business, Economics, & Statistics
    Jan 2010 - Jan 2012 (2 years 1 month)
  • I
    Technical Degree in Advertising
    Instituto Superior de Publicidad
    Jan 2004 - Dec 2008 (5 years)
  • Universidad de Belgrano
    B.S. Degree in International Relations
    Universidad de Belgrano
    Jan 2004 - Dec 2008 (5 years)