Martin Jara
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Growth Marketer - Digital Entrepreneur - Board Member
Bogotá, Bogota, Colombia
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Entrepreneur in Residence & CMO of a Polymath VenturesPolymath VenturesMar 2022 - Aug 2022 (6 months)- Co-developed the first social commerce platform for Colombia's fashion industry - Spearheaded the growth efforts, achieving 30% monthly repeat buyers Led the commercial efforts of the venture, adding 500+ new sellers to the platform- Director of E-Commerce, Communications & CXJusto & BuenoAug 2020 - Jun 2022 (1 year 11 months)- Member of the company's directive committee, reporting directly to the CEO - Created the E-Commerce capabilities of the fastest-growing retail in Latin America, integrating 1300+ stores & 250 municipalities in Colombia + Panama - Positioned the brand as one of Colombia's 25 most valuable brands Crisis Management: co-strategized the PR, marketing, and social media content
- MCountry ManagerMamboJan 2020 - Jul 2020 (7 months)- Managed the country operations bringing in US$120,000 in revenue - Designed the branding consultancy methodology, adding an additional business unit Established key partnerships with AmCham, B Corp, and Executive Forums
- Marketing ManagerRappiJul 2019 - Jan 2020 (7 months)- Designed & implemented growth efforts for the Ecuadorian operations Established partnership agreements with Ecuador's top financial institutions, generating US$100,000 additional marketing budget from partners Attained the lowest customer acquisition
- Co-Founder & CMOYaesta.comFeb 2013 - May 2019 (6 years 4 months)- Scaled sales from US$0 to US$2M in three years Took E-Commerce market leadership nationwide Fundraised US$3M (a record for Ecuador)
Education
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- Executive Education Degree in Digital AdvertisingGeneral AssemblyJan 2017 - Dec 2017 (1 year)
- UMaster of ScienceUmeå School of Business, Economics, & StatisticsJan 2010 - Jan 2012 (2 years 1 month)
- ITechnical Degree in AdvertisingInstituto Superior de PublicidadJan 2004 - Dec 2008 (5 years)
- B.S. Degree in International RelationsUniversidad de BelgranoJan 2004 - Dec 2008 (5 years)